Optimixed Search News

Google Ads AI Max Expands to Shopping Campaigns; Merchant Center Rolls Out Additional AI Features

45
News

TLDR

Google expands AI Max to shopping campaigns with new customization options while rolling out additional AI features across Google Merchant Center.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable's daily forum recap highlights several Google ads and merchant updates. Per the reporting, Google Ads' AI Max for Shopping campaigns is expanding beyond its May closed beta launch to include text customizations and final URL expansion, and Google Merchant Center is adding AI summary insights, search suggestions, and chat history features to its dashboard. The outlet also noted that Google is replacing Comparison Listing ads with CSS Product Listing ads and discontinuing the related search format for AdSense auto ads on August 6, 2026.

Topics:AI & Machine Learning in SEO
Was this useful?
Share

Related articles

45
Analysis

Amazon Ads Agent Rebranding: Live Product, Unproven ROI Model

Amazon rebranded its advertising automation tool to Ads Agent, positioning it as an active software product unlike Meta's failed metaverse bet, but its pricing model remains the critical test.

Paid Search & AdvertisingAI & Machine Learning in SEOTools & Platforms
52
News

Google's Universal Cart Expands to Search and Gemini in US

Google launched its Universal Cart feature in US Search and Gemini with Nike, Sephora, Target, and Walmart, but postponed availability on YouTube and Gmail despite earlier May promises.

Paid Search & AdvertisingEcommerce MarketingSEO News & Algorithm Updates
45
News

Thrad doubles ad spend commitment to AI chat app testing

Thrad doubled its advertiser-funded program for testing in-chat ads to $1 million in a second round open to AI chat apps.

Paid Search & AdvertisingAI & Machine Learning in SEOTools & Platforms
35
Product announcement

Google Universal Cart Rolls Out to Search and Gemini

Google has launched Universal Cart, a shopping feature now available in U.S. Search and the Gemini app.

Paid Search & AdvertisingEcommerce MarketingAI & Machine Learning in SEO