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Google Ads Introduces Final URL Expansion, Letting AI Redirect Ads to Different Landing Pages

By the Optimixed Newsroom
52
News

TLDR

Google Ads now offers Final URL Expansion, an AI-powered setting that can automatically swap an ad's designated landing page for another page on the same domain and adjust ad copy to match.

Optimixed Overview

Optimixed's original report on this story.

PPC Land reports that Google Ads has introduced Final URL Expansion, a feature powered by AI that can change which landing page an ad directs to and rewrite the ad text accordingly—as long as the new destination remains on the same domain. The feature gives advertisers less direct control over their final landing page, handing that choice to Google's algorithms.

Topics:AI & Machine Learning in SEO
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