Google Ads Begins Testing an AI-Powered Asset Activity Section
TLDR
Google Ads is testing a beta Asset Activity section in the advertiser console that uses Google AI to report on asset performance, diversity, competitors, and industry trends.
What this Google Ads test means for your site
- Status
- Test
- Platform
- Google Ads
- Affects
- Asset Activity section
- Who
- Google Ads advertisers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that Google Ads is testing a new Asset Activity section in the advertiser console. Labeled Beta, the section uses Google AI to surface information on ad assets, including asset performance, asset diversity, competitor performance, and industry trends.
How we got here: earlier Google Ads coverage
- Oct 12Google Tests AI-Generated Suggestions for Ads Goals and Assets
Google is testing AI-powered suggestions for campaign goals and assets within Google Ads.
- Oct 9Google Ads now lets you preview AI-generated text assets in Max campaigns
Google Ads now offers preview functionality for AI-generated text assets in Performance Max campaigns.
- Sep 8Google Ads Gemini-Powered Dashboards Now Live for Some Advertisers
Google is rolling out AI-powered Gemini dashboards in Google Ads to advertisers, several months after the feature was announced.
- Sep 2Google Ads begins auto-populating asset groups with AI-generated creative
Google Ads updated its help documentation to explain new auto-fill capabilities that generate creative assets for ad campaigns.