Microsoft Places Search and Shopping Ads at the Top of Bing AI Mode Results
TLDR
Microsoft is now showing both standard search ads and shopping ads at the top of Bing AI Mode results, which was formerly called Copilot Search.
What this Microsoft Advertising launch means for your site
- Status
- Available
- Platform
- Microsoft Advertising, Bing
- Affects
- Search ads, Shopping ads, Bing AI Mode results
- Who
- Advertisers on Bing
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that Microsoft is now displaying ads at the top of Bing AI Mode results, the product formerly known as Copilot Search. Both regular search ads and shopping ads appear in that top position.
How we got here: earlier Microsoft Advertising coverage
On August 27, Microsoft was testing a rebrand of its Bing Copilot Search answer box to "AI Overviews." Then, on September 25, it tested renaming the Copilot search tab to "AI Mode." Later, on October 30, ads appeared inside Bing AI Overviews powered by Copilot. Now, Microsoft is showing both standard search ads and shopping ads at the top of Bing AI Mode results, a product formerly called Copilot Search.
Summary of earlier coverage
- Oct 30Microsoft Shows Ads Inside Bing's Copilot-Powered AI Overviews
Microsoft is showing ads within Bing AI Overviews powered by Copilot, based on a screenshot shared by Khushal Bherwani.
- Oct 14Bing tests prominent single sponsored ad placement above search results
Bing is testing a larger, more prominent sponsored ad unit positioned at the very top of search results.
- Sep 25Bing Tests Replacing Copilot With AI Mode in Search Tabs
Microsoft is testing renaming Bing's Copilot search tab to AI Mode, aligning its naming with Google's terminology.
- Aug 31Google Is Now Showing Shopping Carousel Ads Inline Within AI Mode
Google is expanding ad placements in AI Mode by showing shopping carousel ads inline and at the bottom of results.