TLDR
Google is testing AI-powered suggestions for campaign goals and assets within Google Ads.
Optimixed's original report on this story.
Google confirmed it is currently testing AI-generated suggestions for goals and assets in Google Ads campaigns.
Amazon rebranded its advertising automation tool to Ads Agent, positioning it as an active software product unlike Meta's failed metaverse bet, but its pricing model remains the critical test.
Google launched its Universal Cart feature in US Search and Gemini with Nike, Sephora, Target, and Walmart, but postponed availability on YouTube and Gmail despite earlier May promises.
Thrad doubled its advertiser-funded program for testing in-chat ads to $1 million in a second round open to AI chat apps.
Google has launched Universal Cart, a shopping feature now available in U.S. Search and the Gemini app.