Google tests a fourth ad slot in AI Mode beneath some AI SEO answers, with HubSpot, Yext, Siteimprove and eintelligenceweb ads observed
TLDR
Google is showing four ads stacked beneath some AI SEO answers in AI Mode, with ads from HubSpot, Yext, Siteimprove and eintelligenceweb observed, but Google has not said how widely the placement runs or whether it will continue.
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that AI Mode is now displaying a fourth ad slot under certain AI SEO answers, with ads from HubSpot, Yext, Siteimprove and eintelligenceweb stacked together. Google has not stated how broadly the placement is running or whether it is intended to stay.
How we got here: earlier coverage
On July 15, Google's AI Mode ads were reported on close to 30% of search queries, and on August 31 it added shopping carousel ads. Then on September 15 it tested text-link ads labeled "Sponsored," and on October 19 it reversed its March commitment to keep ads out of AI Mode. Later, on October 28, it expanded those ads to 10 new countries, and on November 4 it was reported to show up to four ads per query. Now, Google is showing four ads stacked beneath some AI SEO answers in AI Mode, with ads from HubSpot, Yext, Siteimprove and eintelligenceweb observed, though Google has not said how widely the placement runs or whether it will continue.
Summary of earlier coverage
- Nov 4Google AI Mode Now Displays Up to Four Ads in Responses
Google can now show up to four ads in AI Mode responses for a single query, a placement the outlet notes may not be new given Google's earlier ad-count history.
- Oct 29Alphabet's Q3 ad revenue rises 10.5% as AI Mode ads expand to 10 more markets
Alphabet's Q3 ad revenue rose 10.5% to about $82 billion, and Google said ads in AI Mode will reach 10 more markets.
- Oct 19Google reverses course: ads now showing in AI Mode search results with Personal Intelligence
Google reversed its March commitment to keep ads out of AI Mode results, now showing advertisements alongside Personal Intelligence responses.
- Aug 31Google Is Now Showing Shopping Carousel Ads Inline Within AI Mode
Google is expanding ad placements in AI Mode by showing shopping carousel ads inline and at the bottom of results.