Optimixed Search News

Google Search Universal Cart Now Live; UCP and AP2 Expand to Canada, Australia, UK

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News

TLDR

Google rolled out Universal Cart for cross-retailer checkout in Search and expanded its commerce protocols to new regions and verticals.

Optimixed Overview

Optimixed's original report on this story.

Google has introduced Universal Cart, a unified checkout feature in Search that lets users combine products from multiple retailers—including Nike, Sephora, Target, and Walmart—into a single cart and pay via Google Wallet. Per SEOFOMO News, the company also expanded its Universal Commerce Protocol to Canada and Australia in the coming months, with UK availability later, while rolling UCP out to YouTube and additional verticals like hotel booking and local food delivery. The Shopping Graph now supports over 60 billion products.

Topics:SEO News & Algorithm Updates
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