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Starting October 30, Meta shifts full liability for AI-generated ad edits to advertisers

By Eric Mandell
62
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TLDR

Meta is making advertisers fully liable for changes its AI makes to ads, effective October 30, while also claiming new site-crawling rights.

Optimixed Overview

Optimixed's original report on this story.

Meta is shifting legal and compliance responsibility for its AI-generated ad edits entirely to advertisers, effective October 30, and updating its terms to grant itself broader site-crawling permissions. The policy change means advertisers bear the risk for any content changes the platform's AI applies to their campaigns, a notable departure from shared accountability.

Topics:AI & Machine Learning in SEO
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