Optimixed Search News

Google rolls out AI-powered performance insights in Merchant Center, simplifies UCP setup

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Product announcement

TLDR

Google made AI performance insights generally available in Merchant Center and eased Universal Commerce Protocol integration.

Optimixed Overview

Optimixed's original report on this story.

Google has made AI performance insights generally available in Merchant Center, alongside simplified Universal Commerce Protocol (UCP) integration and new conversational and video attributes to boost product visibility. The updates aim to help ecommerce sellers optimize their product data and performance monitoring directly within the platform.

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