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Google Tests Related Searches Powered by Your Browsing History

45
NewsSpeculation

TLDR

Google is testing a "Related searches based on your browsing" feature that may pull from Chrome history beyond traditional search data.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google is testing related searches that surface based on user browsing history, likely from Chrome data, rather than just search queries and click behavior. The test, spotted by Sachin Patel, displays a box labeled "Related searches based on your browsing," though Barry Schwartz notes it remains unclear whether Google is actively using browser data or simply testing the UI label itself.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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