Optimixed Search News

Google launches AI Max, an automated ad-matching and copy-writing feature for Search campaigns

By the Optimixed Newsroom
45
Product announcement

TLDR

Google introduced AI Max, a one-click feature that automatically matches ads to queries beyond keyword lists, generates ad copy, and selects landing pages for Search campaigns.

Optimixed Overview

Optimixed's original report on this story.

Google unveiled AI Max, a bundled automation feature for Search campaigns that uses machine learning to match ads to queries outside a campaign's explicit keyword targeting, auto-generate ad copy, and select appropriate landing pages. PPC Land reports the feature is available as a one-click setup option for advertisers.

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