Google's Performance Max Display and Search Partners opt-out still in alpha testing five months in

Google's retention goal feature for Search and Shopping campaigns is rolling out more slowly than its holiday announcement suggested.

Google Ads rolled out an AI translation tool that copies English Search campaigns into 10 new languages, though with caveats on budget conversion and eligibility.

IAB Tech Lab has drafted AAMP 3.0, a specification defining how AI agents negotiate and exchange ad proposals between brief and purchase commitment.

The IAB Tech Lab has introduced AAMP (Agentic Advertising Management Protocols), an open standard enabling AI agents to autonomously plan, negotiate, and purchase ads.