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IAB Tech Lab Proposes AAMP 3.0 Specification for AI Buyer and Seller Ad Agents

By the Optimixed Newsroom
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TLDR

IAB Tech Lab has drafted AAMP 3.0, a specification defining how AI agents negotiate and exchange ad proposals between brief and purchase commitment.

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Optimixed's original report on this story.

PPC Land reports that IAB Tech Lab has introduced OpenProposal, a draft AAMP 3.0 specification that standardizes how AI buyer and seller agents exchange ad proposals during the negotiation phase between initial brief and final buy commitment.

Topics:AI & Machine Learning in SEO
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