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Google's retention goal feature lags behind announcement timeline for Search and Shopping ads

By the Optimixed Newsroom
28
News

TLDR

Google's retention goal feature for Search and Shopping campaigns is rolling out more slowly than its holiday announcement suggested.

Optimixed Overview

Optimixed's original report on this story.

PPC Land found that Google's help documentation still lists re-engagement as available only for Performance Max campaigns, three days after Google announced the feature's broader rollout. The discrepancy suggests a lag between the public announcement and full availability across campaign types like Search and Shopping.

Topics:SEO News & Algorithm Updates
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