Google is testing the removal of the horizontal line beneath search tabs on its results pages

Apple's Safari 27 now blocks email-based identity tracking, while Chartbeat data shows search traffic comprises only 12% of North American publisher pageviews.

Apple confirmed it is blocking email-based identity services like LiveRamp and ID5 in Safari to prevent cross-site ad targeting without explicit consent.

Nozzle discovered Google is serving rank trackers swapped or poisoned results on 8% of tracked pages, causing tracked sites to vanish from top 10 rankings in 58.6% of affected pages.

Google reversed its March commitment to keep ads out of AI Mode results, now showing advertisements alongside Personal Intelligence responses.