Google will require US and Canadian financial advertisers to verify licenses starting in 2027
TLDR
Google will require financial advertisers in the US and Canada to prove licensing compliance starting in 2027, with details on implementation still pending.
Optimixed Overview
Optimixed's original report on this story.
Google announced that financial advertisers in the US and Canada must verify their licenses through official registries—US banks via the American Bankers Association registry—before ads can run, effective in 2027. PPC Land reports that Google has not yet disclosed a specific start date, compliance deadline, or enforcement penalties.