Optimixed Search News

Google's Universal Cart feature rolls out in US Google Search and Gemini

By the Optimixed Newsroom
55
News

TLDR

Google has launched its Universal Cart feature in the US, allowing shoppers to purchase items directly from Google Search and Gemini without leaving Google's platform.

Optimixed Overview

Optimixed's original report on this story.

Google rolled out Universal Cart in US Google Search and Gemini following its May I/O demo, with the feature becoming visible to most users starting Friday. The tool lets shoppers complete purchases directly within Google's platforms, expanding Google's ecommerce functionality and occupying additional SERP real estate alongside organic results.

Topics:SEO News & Algorithm Updates
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Google's Universal Cart Rolls Out on Search and Gemini

Google's Universal Cart feature is now live on Search and Gemini, allowing checkout directly in the cart or a handoff to the merchant's site.

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