MarTech Conference Session Will Cover Leading Teams Through AI Adoption on Nov. 4
TLDR
MarTech is promoting a Nov. 4, 2026 conference panel on how marketing leaders can build trust and drive lasting adoption of AI-powered platforms within their teams.
Optimixed Overview
Optimixed's original report on this story.
MarTech is promoting a session at its Nov. 4, 2026 conference on getting marketing teams to adopt AI tools. The panel, moderated by Greg Kihlstrom, is set to cover uncovering operational friction, integrating AI-driven workflows, and building psychological safety, followed by a live Q&A.
How we got here: earlier coverage
- Oct 30Most Marketers Report AI Gains but Few Can Prove Them, Metric Sherpa Study Finds
A Metric Sherpa study produced with Sprinklr finds most organizations report AI meeting expectations but few can prove results, largely because success metrics, baselines, and outcome owners are missing.
- Oct 30MarTech Conference Panel Will Examine Human-AI Marketing Workflows on Nov. 4
MarTech is promoting a free online panel at its MarTech Conference on November 4, 2026, on building marketing workflows around AI agents.
- Oct 6How to tell if AI advice is worth your attention
How to tell if AI advice is worth your attention
- Sep 1Why measuring AI's true financial impact remains elusive despite measurable productivity gains
Most marketing teams struggle to prove ROI on AI investments because they measure task productivity instead of workflow outcomes and overlook costs spread across departments.