Meta's Muse and One Other Company's AI Agents Made Most Requests Observed by a Security Firm
TLDR
A security firm reports that AI agents from two companies, including Meta's Muse, made most requests it observed in one month, mostly to product and search pages rather than checkout.
Optimixed Overview
Optimixed's original report on this story.
A security firm observed that AI agents from two companies made most of the requests it recorded over one month, and that most of those requests went to product and search pages rather than checkout. Search Engine Journal passed along the finding, which points to agent traffic concentrating on discovery rather than purchase.
How we got here: earlier coverage
On September 29, a report said Amazon had blocked Meta's Muse, and that robots.txt had nothing to say about it. On October 15, security firm DataDome reported that Muse generated one-third of all AI browser traffic in its first nine days, mostly from CDN infrastructure. Then, on October 31, DataDome found that Meta had started signing requests from its Muse agent without any announcement. Now, a security firm reports that AI agents from two companies, including Meta's Muse, made most of the requests it observed in October, mostly to product and search pages rather than checkout.
Summary of earlier coverage
- Nov 13Meta's Muse accounted for 59% of AI agent requests in October, with Comet at 3.6%
Meta's Muse sent 59% of AI agent requests in October, Comet sent 3.6%, and 85% of agent requests landed on product and search pages.
- Nov 12AI Agent Traffic Grew 8x in Two Months, and a16z Says Firms Must Court Agents
Andreessen Horowitz says AI agent traffic grew eightfold in two months, and that firms need to court these agents; October data from HUMAN customer sites shows Meta's Muse made 59% of agent requests and OpenAI 30%.
- Oct 20Personal AI agents like Meta Muse and OpenAI Dots are bypassing traditional web crawling through cloud browsers
Meta Muse and OpenAI Dots access websites via cloud browsers and connectors rather than traditional crawling, potentially circumventing robots.txt rules and affecting analytics tracking.
- Oct 15Meta's Muse AI bot captures one-third of all AI browser traffic within 9 days of launch, DataDome reports
Meta's Muse AI bot generated one-third of all AI browser traffic in its first 9 days, mostly from CDN infrastructure rather than consumer devices, per security firm DataDome.