Microsoft Advertising Lets Advertisers Set Up to 40 Guidelines for AI-Written Ads
TLDR
Microsoft is letting advertisers set up to 40 guidelines that govern ads written by AI.
Optimixed Overview
Optimixed's original report on this story.
Microsoft is letting advertisers configure up to 40 guidelines for ads written with AI, according to PPC Land. The same update notes that the Conversions API has moved out of its per-account pilot with 10 named partners, and that Performance Max now adds search term reports, with landing page data following from mid-November.
How we got here: earlier coverage
On August 19, Microsoft Advertising began rolling out AI Max for Search globally, including automated creative generation with opt-in controls. On September 14, it published guidance requiring advertisers to disclose AI-generated or AI-manipulated ad content and to preserve metadata and watermarks that identify its creation. Now, Microsoft is letting advertisers set up to 40 guidelines that govern ads written by AI.
Summary of earlier coverage
- Sep 14Microsoft Advertising lays out rules for disclosing AI-generated and synthetic ad content
Microsoft Advertising published guidance requiring advertisers to disclose AI-generated or AI-manipulated ad content and preserve metadata and watermarks identifying its creation.
- Aug 27Microsoft Advertising Releases New Search Term Landing Page Report for AI Max
Microsoft Advertising has released a new Search term landing page reporting template to provide performance insights for its AI Max feature.
- Aug 19Microsoft Advertising Rolls Out AI Max Globally With Automated Targeting, Creative, and Landing Pages
Microsoft Advertising is rolling out AI Max globally, bringing automated search term matching, creative generation, and landing page selection to Search campaigns with opt-in controls.
- Jul 23Google Says AI Max Unlocks Billions of Previously Unmonetized Searches for Ads
Google's AI Max is now live with 500,000+ advertisers and is turning complex, previously unmonetized searches into ad inventory through improved intent matching.