Google extends AI Mode ads to 10 more countries with no opt-out for advertisers
TLDR
Search, Shopping and Performance Max campaigns now enter Google's AI Mode in India, Kenya and eight other markets, and advertisers there cannot opt out.
What this Google Ads rollout means for your site
- Status
- Rolling out
- Platform
- Google Ads, Google Search
- Affects
- Search campaigns, Shopping campaigns, Performance Max
- Who
- Advertisers in India, Kenya and eight other markets
- Effective
- Q4
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that Search, Shopping and Performance Max campaigns now enter AI Mode in India, Kenya and eight other markets, with no way for advertisers to opt out. Brazil and Mexico are due in Q4 and are testing an English-only list.
How we got here: earlier Google Ads coverage
Google tested Search ads in AI Mode with restrictive match types on September 4, then on September 7 tested whether traditional exact and phrase match Search campaigns could serve ads there. On October 19, Google reversed its March commitment to keep ads out of AI Mode results, and on October 28 it announced ads in AI Mode would expand to 10 new countries, including Canada and India. Alphabet said on October 29 that its third-quarter ad revenue rose 10.5% and that ads in AI Mode would reach 10 more markets. Now, Search, Shopping and Performance Max campaigns enter Google's AI Mode in India, Kenya and eight other markets, and advertisers there cannot opt out.
Summary of earlier coverage
- Nov 1Google's Shivani Mohan says one in six searches is multimodal, based on May data limited to US AI Mode
Google's Shivani Mohan told advertisers that one in six searches is multimodal, but the May data covered only US AI Mode.
- Oct 29Alphabet's Q3 ad revenue rises 10.5% as AI Mode ads expand to 10 more markets
Alphabet's Q3 ad revenue rose 10.5% to about $82 billion, and Google said ads in AI Mode will reach 10 more markets.
- Oct 28Google Brings Ads in AI Mode to 10 More Countries, Including Canada and India
Google is expanding ads in AI Mode to 10 new countries, including Canada and India.
- Sep 23Google Ads Expands AI Briefs to Seven Languages, Launches AI Max Reporting Feature
Google expanded AI Briefs language support to seven new languages and launched a new AI Max reporting feature for Search Ads.