Microsoft Clarity Adds Agentic Analytics, Ask Clarity and Brand Agent Expansion
TLDR
Microsoft has added agentic analytics, Ask Clarity, and an expansion of brand agents to its Clarity analytics tool, and says AI agents on the platform nearly doubled in three weeks to almost 2 million.
Optimixed Overview
Optimixed's original report on this story.
Microsoft announced three new Clarity features: agentic analytics, Ask Clarity, and an expansion of brand agents, as first reported by SERoundtable. Microsoft also said AI agents nearly doubled in three weeks to almost 2 million.
How we got here: earlier coverage
On August 3, Microsoft Clarity added branded query segmentation to its AI analytics, letting users separate AI citation data for branded and non-branded queries. On August 19, it added scrape-to-referral ratios for AI crawlers, showing how much each crawler scrapes from a site compared with the traffic it sends back. Now, Microsoft has added agentic analytics, Ask Clarity, and an expansion of brand agents to Clarity, and says AI agents on the platform nearly doubled in three weeks to almost 2 million.
Summary of earlier coverage
- Nov 4Microsoft Clarity now tracks how AI agents use your site and adds Brand Agents to help customers find you in Copilot and Bing
Microsoft Clarity now shows how agents use your site and lets you ask questions about your data in plain language, and Brand Agents are meant to help customers find you in Copilot and Bing.
- Aug 19Microsoft Clarity Launches AI Scrape-to-Referral Ratio to Track AI Crawler Impact
Microsoft Clarity now lets SEOs measure how much AI crawlers scrape from their sites versus how much traffic they send back.
- Aug 13Microsoft Clarity Launches AI-Driven Scrape-to-Referral Report to Help Marketers Recover Lost Organic Traffic
Microsoft Clarity has released an AI-powered Scrape-to-Referral insights report to help identify competitor threats and lost organic visibility.
- Aug 3Microsoft Clarity Now Segments AI Citations by Branded vs. Non-Branded Queries
Microsoft Clarity now lets users segment AI citation data by branded and non-branded queries to better understand AI visibility across both brand-specific and generic discovery.