Microsoft Clarity now tracks how AI agents use your site and adds Brand Agents to help customers find you in Copilot and Bing
TLDR
Microsoft Clarity now shows how agents use your site and lets you ask questions about your data in plain language, and Brand Agents are meant to help customers find you in Copilot and Bing.
What this Bing launch means for your site
- Status
- Available
- Platform
- Bing
- Affects
- Clarity agent insights, Brand Agents, Copilot discovery
- Who
- Site owners using Microsoft Clarity
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Microsoft Clarity's latest update adds insight into how agents interact with a site and lets users query their analytics in plain language. Brand Agents are positioned to help customers discover a brand inside Copilot and Bing, per the Microsoft Advertising Blog.
How we got here: earlier Bing coverage
- Aug 27Microsoft Tests Renaming Copilot Search to AI Overviews on Bing
Microsoft is testing a rebrand of its Bing Copilot Search answer box to "AI Overviews," matching Google's terminology.
- Aug 19Microsoft Clarity Launches AI Scrape-to-Referral Ratio to Track AI Crawler Impact
Microsoft Clarity now lets SEOs measure how much AI crawlers scrape from their sites versus how much traffic they send back.
- Aug 13Microsoft Clarity Launches AI-Driven Scrape-to-Referral Report to Help Marketers Recover Lost Organic Traffic
Microsoft Clarity has released an AI-powered Scrape-to-Referral insights report to help identify competitor threats and lost organic visibility.
- Aug 3Microsoft Clarity Now Segments AI Citations by Branded vs. Non-Branded Queries
Microsoft Clarity now lets users segment AI citation data by branded and non-branded queries to better understand AI visibility across both brand-specific and generic discovery.