NIQ Posts $35.8M Profit and Google Adds Its Product Data to Shopping Graph
TLDR
NIQ swung to a $35.8m profit, its first since its July 2025 IPO, and Google will add NIQ data on 265m products to its Shopping Graph.
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that NIQ swung to a $35.8m profit, its first since its July 2025 IPO. The coverage also says Google will add NIQ data on 265m products to its Shopping Graph, a shift for brands in AI shopping. It raises the question of whether NIQ's AI products can add half a point of growth in 2027.
How we got here: earlier coverage
- Nov 11Google-commissioned Ipsos study finds AI-using shoppers make nearly 3x more touchpoints
A Google-commissioned Ipsos study of 14,305 AI-using shoppers in 25 markets reports AI search shoppers visit 12 touchpoints, nearly three times more, and raises questions about proving sales when Google's AI reports omit clicks.
- Nov 6People Inc. core web sessions fell 26% as Google AI Overviews expanded, while licensing revenue rose 49%
People Inc., owner of PEOPLE and Allrecipes, reports licensing revenue up 49% to $52.7 million while digital ads fell 8%, and its core web sessions dropped 26% as Google AI Overviews spread.
- Oct 29Google Search Revenue Growth Slows to 12% in Q2 as YouTube Ads Slow to 9%
Google Search revenue growth slowed to 12% in Q2 from 17%, YouTube ads slowed to 9%, and advertisers still cannot see AI Mode pricing because no paid click or CPC data is available.
- Jul 26Google's Q2 Ad Revenue Surges 17%, But AI Investment Costs Spark Investor Concerns
Google's search ad revenue jumped 17% in Q2, but investors remain uneasy about the company's mounting AI expenditures and their impact on profitability.