Most Shoppers Reject AI Agents Making Purchases on Their Behalf, Salesforce Data Shows
TLDR
Salesforce research finds 76% of shoppers don't want AI agents buying for them, with only 19% of personal AI agent users having used one at checkout.
Optimixed Overview
Optimixed's original report on this story.
Salesforce found that 76% of shoppers don't want AI agents buying on their behalf, and just 19% of personal AI agent users have used one at checkout. The survey also found that 36% of those users keep a separate card for agent purchases, as PPC Land reported. The piece also notes AI traffic is up 104%, raising questions about what retailers' agents earn.
How we got here: earlier coverage
- Nov 12AI Agent Traffic Grew 8x in Two Months, and a16z Says Firms Must Court Agents
Andreessen Horowitz says AI agent traffic grew eightfold in two months, and that firms need to court these agents; October data from HUMAN customer sites shows Meta's Muse made 59% of agent requests and OpenAI 30%.
- Nov 11Survey Finds Most US B2C Marketers Can't Trace AI Agent Leads to Sales
An Invoca survey of 451 US B2C marketers found only 19% of those running AI agents send outcomes back to ad platforms, and 74% cannot track whether AI agent leads become sales.
- Nov 6Most UK Adults Would Abandon an AI Shopping Agent After a Single Error, YouGov Poll Finds
A YouGov poll of 2,080 UK adults found only 19% trust AI to make everyday purchases, compared with 55% for a human adviser.
- Sep 7Study: AI Chatbots Talked 57.5% of AI Users Out of Making Purchases
Semrush surveyed 2,338 US consumers and found that 57.5% of AI users have been talked out of purchases by chatbots, and 65% have replaced some product searches with them.