Optimixed Search News

Bing Is Testing Shopping Search Results Personalized With Follow-Up Questions

By the Optimixed Newsroom
45
News

TLDR

Microsoft Bing is testing a feature that asks shoppers a series of questions to personalize their shopping search results.

Context:The 6th Bing test we've covered in the last 30 days7 closely related earlier stories since July

What this Bing test means for your site

Status
Test
Platform
Bing
Affects
Bing shopping search results personalization
Who
Not specified in the source
Effective
Not specified in the source
Action needed
Not specified in the source

Optimixed Overview

Optimixed's original report on this story.

Microsoft is testing a Bing shopping experience that prompts searchers with questions, saying "Let's personalize your results," before refining the shopping results based on their answers. SERoundtable reports that the feature is currently a test, with no broader rollout details given.

How we got here: earlier Bing coverage

  1. Oct 15
    Bing Tests Related Searches Based on Your Browsing History

    Bing is testing personalized "related searches" based on user browsing history, displayed below ads in search results.

  2. Sep 18
    Bing asking users to verify they are human before displaying search results

    Bing has started requiring some users to complete human verification before displaying search results, mirroring a practice Google already enforces.

  3. Sep 16
    Bing adds shopping filters to left sidebar, mirroring Google's layout

    Bing is testing left-sidebar shopping filters in its search results to align more closely with Google's interface.

  4. Jul 21
    Bing Experiments With Image Section in Shopping Panel Results

    Bing is testing an image section within its shopping panel display, spotted by a user but not yet widely replicated.

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