OpenAI Says ChatGPT Handles a Fifth of Google's Search-Like Volume as Taboola Reports AI-Driven Revenue Drop
TLDR
OpenAI says ChatGPT handles a fifth of Google's search-like volume, Taboola cited AI summaries in a 6.9% revenue decline, and Anthropic signed its first news licence.
Optimixed Overview
Optimixed's original report on this story.
OpenAI said ChatGPT handles a fifth of Google's search-like volume, while Taboola cited AI summaries as the reason its revenue fell 6.9%. Separately, Anthropic signed its first news licence, as first reported by PPC Land.
How we got here: earlier coverage
- Nov 3OpenAI Says ChatGPT's Search-Like Queries Are About a Fifth of Google's Volume
OpenAI says ChatGPT's search-like queries, counting each question that sends it to the web, equal about a fifth of Google's search volume, though traffic data differs.
- Oct 23Semrush finds AI Overviews reaching 88% of commercial search queries
Semrush data shows AI Overviews appearing on 88% of commercial keywords, while studies indicate ChatGPT captures less than 1% of Google organic traffic.
- Aug 31ChatGPT now qualifies as a very large online search engine under the EU Digital Services Act
OpenAI's ChatGPT has crossed the EU's threshold for "very large online search engines" based on 159.1 million average monthly search recipients, triggering Digital Services Act obligations.
- Aug 17ChatGPT Draws More Paid Search Traffic Than Any Other Top Google Destination, Study Finds
iPullRank's analysis of 13.1 billion searches shows ChatGPT receives more paid clicks from Google than any other top destination, suggesting paid search is becoming a key channel between Google and AI tools.