X Integrates Grok AI Into Ads Manager for Advertiser Guidance
TLDR
X is beta-testing Grok integration in Ads Manager to let advertisers get AI-powered guidance on campaigns, moving toward eventual full automation.
Optimixed Overview
Optimixed's original report on this story.
Social Media Today reports that X has launched beta testing for Grok—xAI's chatbot—within its Ads Manager, enabling advertisers to request AI-powered insights on campaign strategy and ad creative generation. The rollout represents the next phase of X's broader AI push, which began in April with a rebuilt Ad Manager platform featuring AI guidance throughout. Per Elon Musk's August 2025 comments to Digiday, the long-term goal is full advertising automation via Grok, including ad safety checks and content matching—a capability that would let the platform generate and optimize campaigns autonomously based on audience data and behavioral signals.