Category: E-commerce and Affiliate SEO

In December, Google Merchant Center introduced a new field for “first order” discount. Now, we are seeing “First order” labels in the Google Shopping Ads within the Google Search results.

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

Another way for creators to earn money from their content.

Google Merchant Center has apparently added the ability to dispute and/or request a review in bulk. This does not work for all notices but it works for some and it can save you a lot of time, if the same disapproval is issued across a number of products or issues.

Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.

Google’s AI shopping initiatives reinforce sensible, long-standing ecommerce practices.

Some new options for managing your sales through the app. 

Google can now show the “price at checkout” within the Google Shopping listings, both paid and organic. I am not sure if this is new, being that Google has had policies about suspending merchants who change their pricing at checkout and even allows Googlebot to add items to the cart for this reason.

Google is testing a new shopping ad format. This format expands product listings available within a store, shows the products with larger images and product details and then lets you swipe through a carousel of those items.

Meta’s digital werables push is gaining momentum. 

The Chinese version of the app already hosts an active services marketplace.

Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try on feature to more clothing.

Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it’s traffic to PDPsm instead of products, and labels.

Paradise Media is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns. With a strong commitment to transparency, consumer empowerment, and performance-driven marketing, Paradise Media aligns advertisers and affiliates to provide consumers…

See the top ecommerce startups of 2025. We analyzed 150K+ websites to reveal the top 5, including Thatch, Elmut, Wrogn, Virgio, and Bezel.

This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.

New perk for paid subscribers of Lenny’s Newsletter

Google is testing a new filter for its shopping results in the mobile search results. Instead of showing a single filter menu, Google is showing a product image carousel line first and then a filter menu for additional search filters.

Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.

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Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and a broader scope of certifications.”

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling 🕷️ the web and bringing us the best search results for over a decade. Next year promises even more innovation and excellence! Time to…

Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.

Here’s how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.

SEO Executive Location: Manchester or Edinburgh Hybrid working and flexible working hours Salary is in line with Real Living Wage + discretionary bonus + benefits Space & Time are looking for an SEO Executive keen to build a career in SEO. You’ll work across all elements of SEO campaigns from content creation and strategy, technical…

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.