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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google Ads introduces new simpler way to create Solutions script templates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/06/24

Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.

Daily Search Forum Recap: January 30, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/04/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google provides specific feedback on…

LinkedIn to sunset lookalike audiences

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

05/29/24

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

Google Search Ranking Update Brewing Around January 23rd & 24th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/24

I see signs of another unconfirmed Google Search ranking algorithm update. Right now, there is only one tool showing volatility, and that would be Semrush. The other tools are all relatively calm…

The impact of Google’s SGE & What To do About it [With SGE Traffic Risk Assessment Sheet]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/22/24

Assess the potential traffic risk of Google’s SGE for your own site top queries with this checklist to copy. Check it out.

Assistant and Search. Did Google just quietly launch a new Search Ecosystem? – Marie Haynes

Source: Search Engine Land

By: Sherry Bonelli

05/16/24

Google announced a number of significant changes to Assistant today. The majority of coverage so far has been surrounding the many things that will be discontinued.  With no fanfare, the blog post…

Did Search Win With The Google Assistant Loss?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/24

Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a…

What Is Google Ads Sensitive Event Policy?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/24

Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob…

Advanced AI prompt engineering strategies for SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/10/24

Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.

Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combinatio

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/10/24

Glenn Gabe explains why lower-quality or unhelpful content that’s highly visible in the Google search results can be extremely dangerous.

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