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Strategies for optimizing visibility for businesses within specific geographic locations.

How to combine Google Ads with other channels to retarget, nurture and convert

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.

Daily Search Forum Recap: November 29, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023 core update…

Google Search Console Currently Down (Back Up After 50 Minutes)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but…

Best of the Bot: Create a Facebook post promoting Black Friday deals

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/24

A human asks Search Engine Land’s ChatBot to create a Facebook post promoting a business’ Black Friday deals.

Google Ads is updating Location asset requirements

Source: Search Engine Land

By: Sherry Bonelli

03/25/24

The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers better understand restrictions.

Daily Search Forum Recap: November 15, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing new ads…

Microsoft rebrands Bing Chat as Copilot

Source: moz (en-US)

03/20/24

Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/18/24

Integration is accessible to both GA4 standard and 360 properties for anyone who was previously using the same setup with UA 360.

Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/15/24

Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth.

Buckle Up: Google To Make Major Search Ranking Changes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/14/24

Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was

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