Paid Search and Advertising

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of X’s Revenue Challenges and Future Outlook X, formerly Twitter, faces ongoing struggles to boost its revenue despite initial gains…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and…

Source: Search Engine Land by Anu Adegbola. Read the original article It’s unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.

Source: Search Engine Land by Anu Adegbola. Read the original article The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.

Source: Search Engine Land by Anu Adegbola. Read the original article The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.

Source: Search Engine Land by Anu Adegbola. Read the original article An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google Launches Demand Gen Drops Newsletter for YouTube Marketers Google has introduced Demand Gen Drops,…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of X Launches Paid Post Boosting Feature for Premium Users X has introduced a new paid…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key…

Source: Search Engine Land by Anu Adegbola. Read the original article Amazon’s new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky…

Source: Search Engine Land by Anu Adegbola. Read the original article Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.

Source: Search Engine Land by Anu Adegbola. Read the original article Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Ads Within Bing Image Search Results Microsoft Advertising is experimenting by integrating ads directly into…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands WhatsApp Advertising with Click-to-Message Ads Linking to Status Updates Meta has enhanced its…

Source: Search Engine Land by Digital Marketing Depot. Read the original article Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full…

Source: Search Engine Land by Anu Adegbola. Read the original article Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of FTC Investigates Google and Amazon Over Ad Pricing Transparency The Federal Trade Commission (FTC) is investigating Google…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How to Maximize Your LinkedIn Ads for Social Media Success LinkedIn has enhanced its advertising…

Source: Search Engine Land by Anu Adegbola. Read the original article The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.

Source: Search Engine Land by Anu Adegbola. Read the original article Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.

Source: Search Engine Land by Dii Pooler. Read the original article Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Tests Vertical Three Dots for Sponsored URLs in Bing Microsoft Advertising is experimenting with a…

Source: Search Engine Land by Anu Adegbola. Read the original article Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

Source: Search Engine Land by Anu Adegbola. Read the original article TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Latest Ad Innovations: Enhanced Reels, Threads, and AI Targeting Meta has introduced **expanded ad…