Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Introduces Global Text Disclaimers for Compliance
Google has launched text disclaimers in Google Ads globally, allowing advertisers to include mandatory terms, conditions, and disclosures directly in their ads. These disclaimers appear within the description lines of responsive search ads, ensuring regulatory compliance. Advertisers can easily add disclaimers via the Assets section in their campaign settings, with a 90-character limit per disclaimer. This new feature is already visible to many advertisers worldwide.
Optimixed’s Overview: Enhancing Ad Transparency with Google Ads’ New Text Disclaimer Feature
What are Text Disclaimers in Google Ads?
Google Ads has introduced a new feature called text disclaimers to help businesses meet legal and regulatory requirements by displaying important terms and disclosures directly within their ads. This update applies globally and supports all languages.
How Text Disclaimers Work
- Disclaimers appear in the description line of responsive search ads (RSA) on both desktop and mobile devices.
- The feature guarantees that required compliance-related information is visible to users.
- Text disclaimers have a character limit of 90, encouraging concise messaging.
Steps to Add Text Disclaimers
- Navigate to the Assets section under the Campaigns menu in Google Ads.
- Click the plus (+) button and select Text Disclaimer.
- Choose the campaigns where the disclaimer should be applied.
- Enter your disclaimer text (up to 90 characters) in the provided field.
- Save your changes to activate the disclaimer.
Significance for Advertisers
This new disclaimer feature enhances transparency and helps advertisers maintain compliance with industry regulations by embedding critical information directly within ads. Early reports from users indicate the rollout is widespread, signaling Google’s commitment to improving ad clarity and trustworthiness.
