Organic SEO & Search News

Google adds AI bot to Ad Manager – The in-stream assistant provides personalized answers to campaign-related questions and is powered by Gemini’s artificial intelligence model.

Building the most AI-pilled engineering team in the world | Fiona Fung (Head of Engineering, Claude Code and Cowork) – Listen now | Fiona Fung on leading the Claude Code and Cowork teams, and how to maintain culture when roles are blurring and agents are everywhere.

Google Search Ranking Unconfirmed Update Hits Friday June 19th – Google may have quietly rolled out an update on Friday, June 19th, that seems to may have impacted more of the black hat SEO side of things. It is not 100% clear because most of the tools seem pretty stable and yes there is chatter also in the more “white hat” forums, but I see a much larger spike in chatter in the more “black hat” forums.

Paid Search & Platform Innovations

Snapchat launches AI-powered ad creation tools – Updated features include a chatbot-guided set-up and Snap Creator Network, which is designed to help advertisers find the right creator partners.

YouTube updates mobile UI and channel membership pricing – Like, dislike, share and ask icons got a new format and channel managers will be able to factor in foreign exchange rates when setting membership prices.

Snapchat launches ‘House of the Dragon’ AR ad in New York City – The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.

General Digital Marketing

LinkedIn lets users set core brand rules – Colors, fonts and even brand voice can all be created using the platform’s brand kit, which will then use these selections for artificial intelligence-generated content.