Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s John Mueller on Links and Core Updates
Google’s John Mueller stated that he does not believe links influence core updates. He emphasized that core updates rely on longer-term data, making recent links unlikely to have an impact. Although he acknowledged a slight possibility of unknown interactions, he considers it very unlikely based on his extensive experience. This insight was shared in response to a specific case during the June 2025 core update.
Optimixed’s Overview: Understanding the Role of Links in Google’s Core Updates
Insights from John Mueller on Link Influence in Core Algorithm Changes
John Mueller, a leading figure at Google, addressed concerns regarding the impact of links on Google’s core updates. His remarks clarify common misconceptions and provide valuable context for SEO professionals monitoring algorithm changes.
- Core Updates and Data Use: Mueller highlighted that core updates are built on long-term data trends rather than recent changes or signals like new links.
- Link Impact Skepticism: Despite acknowledging the complexity of Google’s algorithms, Mueller expressed doubt about links playing a role in core updates, based on nearly 18 years of experience.
- Specific Context: His statements were made in response to a particular scenario, so they may not represent a blanket rule but offer significant insight.
- Longer-lasting Issues: Mueller reiterated that SEO effects from core updates can take time to manifest due to the algorithm’s reliance on historical data.
This perspective is particularly relevant following the release of the June 2025 core update, helping webmasters and SEO specialists understand what factors may or may not influence their site rankings during such changes.
