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Google taps large language models to cut invalid ad traffic by 40%

Source: Search Engine Land

By: Anu Adegbola

08/12/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real, engaged…

Perplexity makes $34.5 billion bid to buy Google’s Chrome browser

Source: Search Engine Land

By: Danny Goodwin

08/12/25

Source: Search Engine Land by Danny Goodwin. Read the original article It’s a bold move on Perplexity’s part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt…

How Many Categories Does Your Google Business Profile Need?

Source: Sterling Sky Inc

By: Joy Hawkins

08/12/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article If you’ve read Google’s guidelines, you’ve probably seen what they say: “Choose the fewest number of categories it takes to describe…

Gender exclusions spotted in Google Performance Max campaigns

Source: Search Engine Land

By: Anu Adegbola

08/12/25

Source: Search Engine Land by Anu Adegbola. Read the original article A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Google Expands its Use of AI to Detect Invalid Ad Traffic

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google Expands AI Use to Combat Invalid Traffic in Ads Google is enhancing its AI…

YouTube Add New CTA Options for Promote, More Images in Community Posts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Community Posts, Auto-Dubbing, and Promotion Tools YouTube now allows creators to upload up…

Stop paying the Google tax and lower your CPCs

Source: Search Engine Land

By: Edna Chavira

08/12/25

Source: Search Engine Land by Edna Chavira. Read the original article Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.

Elon Musk Threatens Legal Action Over Apple’s App Store Rankings

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Elon Musk’s Legal Threat Against Apple Over Grok AI App Rankings Elon Musk alleges that…

SEO Senior Specialist ~ GM ~ Hybrid (Warren, MI, USA)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

08/12/25

Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article Job Description This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global…

LinkedIn Adds ‘Mini Sudoku’, its Sixth In-App Game

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Introduces Mini Sudoku to Boost In-App Engagement LinkedIn has launched Mini Sudoku, a new…

Snapchat Launches ‘McDonaldland’ AR Experience

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of McDonald’s Partners with Snapchat for Immersive McDonaldland AR Experience McDonald’s teams up with Snapchat to…

Threads Reaches 400 Million Users, Closing in on X’s Usage

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Threads App Surpasses 400 Million Monthly Active Users Meta’s Threads has grown steadily to…

Google Preferred Sources rolling out in US and India

Source: Search Engine Land

By: Barry Schwartz

08/12/25

Source: Search Engine Land by Barry Schwartz. Read the original article Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories…

The $1 trillion generative economy that smart SEOs will own

Source: Search Engine Land

By: Andrew Holland

08/12/25

Source: Search Engine Land by Andrew Holland. Read the original article The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.

Essential reading for product builders—part 2

Source: Lenny's Newsletter

By: Lenny Rachitsky

08/12/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Curated Timeless Reads for Product Leaders Building great products starts with clearly identifying the problem and target audience. Effective…

SEO Specialist ~ Xplor ~ Remote (UK/EU)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

08/12/25

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Company Description At Xplor, we believe that helping people make the most of each day is the most rewarding way…

Is GEO the Same as SEO?

Source: SEO - Practical Ecommerce

By: Ann Smarty

08/12/25

Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article TL;DR Summary of Generative Engine Optimization: Boosting Visibility in AI Answers Generative engine optimization (GEO) focuses on increasing visibility in…

Most SEO research doesn’t lie – but doesn’t tell the truth either

Source: Search Engine Land

By: Philipp Götza

08/12/25

Source: Search Engine Land by Philipp Götza. Read the original article Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.

Daily Search Forum Recap: August 12, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Daily Search Engine Updates: Google Ads, Bing, and Google Search Innovations **Google Ads** improved the clarity of…

Essential reading for product builders—part 2

Source: Lenny's Newsletter

By: Lenny Rachitsky

08/12/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of 10 More Timeless Essays You Probably Haven’t Read But Should This episode highlights 10 essential essays that profoundly influence…

Google Ads Updated Several Policy Help Center Articles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Updates Fourteen Google Ads Policy Help Center Documents Google has refreshed fourteen Google Ads policy help…

Bing Testing Recent Searches At Top Of Page

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests New Placement for Bing’s Recent Searches Microsoft is experimenting with positioning “Recent searches” at the…

Google Search From Online Stores Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New “From Online Stores” Section in Search Results Google is **experimenting** with a new **”From…

SEO Daily News Recaps for Monday, August 11, 2025

08/12/25

SEO Daily News Recap for Monday, August 11, 2025 Organic SEO & Search News McDonald’s Launches VR Experience in Meta’s Horizon Worlds – Is this the next stage of brand community building?…

Google Search Energy-Saving Green Leaf Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Energy-Saving Labels in Product Listings Google has started displaying an energy-saving label with a green…

Google Merchant Center Ads Promotion Preview & Chat Checkbox

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Merchant Center Enhances Promotion Previews and Customer Service Options Google Merchant Center now allows users to…

Google Trends Not Showing Trends With Four Hour Filter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Trends Experiencing Issues with Regional 4-Hour Filters Google Trends is currently facing a problem where filtering…

24 Best ChatGPT Alternatives (August 2025)

Source: Unknown Source

08/12/25

Source: Unknown Source. Read the original article TL;DR Summary of Best Alternatives to ChatGPT for August 2025 In August 2025, several powerful AI alternatives to ChatGPT offer specialized capabilities ranging from coding…

LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s Latest Insights on B2B Campaign Effectiveness and Video Trends LinkedIn reveals that video content…

McDonald’s Launches VR Experience in Meta’s Horizon Worlds

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of McDonald’s Launches “McDonaldland” VR Experience on Meta’s Horizon Worlds McDonald’s has introduced a new VR…

X Makes Grok 4 Free to All Users as it Looks to Boost Interest in its AI Offerings

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of xAI’s Grok 4 Now Free for All Users Worldwide xAI’s Grok 4, the latest AI…

Reddit Moves to Restrict The Internet Archive from Accessing its Communities

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit Blocks Wayback Machine Bots Amid Data Protection Crackdown Reddit is restricting The Internet Archive’s…

Google Ads launches diagnostics tool for cart data conversions

Source: Search Engine Land

By: Anu Adegbola

08/11/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.

TikTok Launches In-App Hub to Celebrate The Jonas Brothers’ Latest Album and Tour

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Launches New Jonas Brothers In-App Experience for 20th Anniversary TikTok has introduced a dedicated…

LinkedIn Adds New Animations for Professional Announcements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Introduces Fresh New Achievement Animations for Professional Announcements LinkedIn has launched 16 new animated…

The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

08/11/25

Source: General SEO – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of How Brands Are Diversifying SEO Strategies Amid AI Search Changes As AI-driven search features…

Meta Enhances Brand Rights Protection Dashboard With Improved UI and Features

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands Brand Rights Protection to Combat Scam Ads Meta has enhanced its Brand Rights…

Content & SEO Manager ~ ZenGRC ~ Remote (USA)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

08/11/25

Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article About ZenGRC! Founded in 2009, ZenGRC is a leading governance, risk, and compliance (GRC) SaaS solution provider, offering two robust…

How to Detect AI-Generated Content

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

08/11/25

Source: General SEO – SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of 74% of New Webpages Include AI Content (Study of 900k Pages) In April 2025,…

SEO beyond the website: Winning visibility in the AI era

Source: Search Engine Land

By: Maria Georgieva

08/11/25

Source: Search Engine Land by Maria Georgieva. Read the original article AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts.

Technical SEO & Data Intelligence Specialist ~ Tactacam ~ Remote (USA – 6 States)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

08/11/25

Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article Job Details Remote – Decorah, IA Fully Remote Full Time Technical SEO & Data Intelligence Specialist At Tactacam, we are…

AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]

Source: The Internet Marketing Driver

By: Glenn Gabe

08/11/25

Source: The Internet Marketing Driver by Glenn Gabe. Read the original article TL;DR Summary of How AI Search Platforms Struggle with JavaScript Rendering and What Site Owners Must Do AI search platforms…

How Amplitude built an internal AI tool that the whole company’s obsessed with (and how you can too) | Wade Chambers

Source: Lenny's Newsletter

By: Claire Vo

08/11/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How Amplitude’s Internal AI Tool Moda Transforms Product Development Amplitude’s Moda is a powerful internal AI tool developed rapidly…

Google Analytics Real Time Reporting Broken Again

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Analytics Real-Time Reporting Issues Persist Again Google Analytics is currently experiencing a real-time reporting bug that…

Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt

Source: Data & Studies - SEO Blog by Ahrefs

By: Louise Linehan

08/11/25

Source: Data & Studies – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of How Often AI Assistants Cite Top Search Engine Results AI assistants like ChatGPT,…

Daily Search Forum Recap: August 11, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Ranking Volatility and New Feature Tests Google search rankings continue to experience significant volatility, causing…

Google Search Ranking Volatility Shakes Up This Weekend

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Ranking Volatility Persists Weeks After June 2025 Core Update The **Google June 2025 core update**…

Google Using Generic & Undocumented Google Crawler

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Reports of a Generic “Google” Crawler User Agent There are recent reports of a mysterious **Google crawler**…

Google Ads Testing Horizontal Line Above Sponsored Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Experiments with New Visual Indicators for Search Ads Google is actively testing new visual elements like…

SEO Daily News Recaps for Sunday, August 10, 2025

08/11/25

SEO Daily News Recap for Sunday, August 10, 2025 Organic SEO & Search News Meta Provides Tips on How to Optimize Your Ads With its AI Systems – Meta shares insights on…

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