SEO Daily News Recap for Friday, December 19, 2025
Organic SEO & Search News
Google Sues SerpApi Over Scraping Search Results: Google has filed a lawsuit against SerpApi for allegedly scraping Google search results at a large scale, bypassing security measures.
Microsoft Bing Explains Impact of Duplicate Content on AI Search: Duplicate content on websites can hinder AI search engines’ ability to interpret intent signals effectively.
Weekly SEO Recap and Google Updates: Updates on Google’s stance on non-200 status code pages, product retailer review bugs, and new features released in Google Search and Google Business Profiles.
Paid Search & Platform Innovations
Microsoft Launches Asset-Level Ad Reviews: Microsoft’s new asset-level editorial review allows compliant ad components to run even when others are disapproved, reducing campaign disruptions.
Google Loosens Pharma Ad Rules for AdMob Buyers: Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts compliance risk to advertisers.
Google Ads Introduces Video Assets Integration: Google Ads integrates video assets from social campaigns into ad campaigns and tests bringing in videos from Merchant Center.
General Digital Marketing
Designing Customer Journeys for AI Agents: As AI agents filter options and shape shortlists, marketing strategies need to adapt to engage both people and AI effectively.
Google Updates Business Profiles Verification Issue Form: Google has made it easier to report verification issues in Google Business Profiles, simplifying the process for businesses.
Google Tests New Sports Features in Search: Google is testing various sports-related search features, including sections like “What’s new,” “Discover more,” and Play-by-play, enhancing user experience.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google Sues SerpApi Over Scraping Search Results
On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses Google’s security measures to scrape search results at an astonishing scale.
Source:
Search Engine Roundtable
Google sues SerpApi over scraping and reselling Search data
Google accused SerpApi of ‘circumventing security measures protecting others’ copyrighted content that appears in Google search results.’
Source:
Search Engine Land
Daily Search Forum Recap: December 19, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said non-200 status code pages may not be rendered by Google if using JavaScript. Google has a bug with product retailer reviews that is kinda shocking. Google Search released some new sports search features. Google Ads video assets within Merchant Center. Google Business Profiles updated the verification issue form. Plus I posted the weekly SEO video recap…
Source:
Search Engine Roundtable
Google Search Releasing New Sports Features
Google is testing a number of new sports-related search features within Google Search. These include a "What’s new" section, "Discover more" section, a Play-by-play section, What people are saying and more. And some of these features, when clicked, take you into AI Mode.
Source:
Search Engine Roundtable
Google Product Reviews Bug With Product Detail Pages
Google reportedly has a bug that displays incorrect product reviews in Google Search for a retailer. It is now pulling from text on the page that includes the Google Business Profile reviews, despite the product reviews not being there and not being marked up on the page.
Source:
Search Engine Roundtable
Video: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore
This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search…
Source:
Search Engine Roundtable
Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights
An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.
Source:
Search Engine Land
Technical SEO
Microsoft Bing explains how duplicate content can hurt your visibility in AI Search
Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.
Source:
Search Engine Land
Google JavaScript SEO Docs Now Says Non-200 HTTP Status Code Might Not Be Rendered
Google updated its JavaScript SEO documentation for the third time this week, this time to say that "while pages with a 200 HTTP status code are sent to rendering, this might not be the case for pages with a non-200 HTTP status code."
Source:
Search Engine Roundtable
Local SEO
Google Business Profiles Verification Issue Form Updated
Google has updated the Google Business Profiles verification issues support form. This makes it easier to pick a specific issue you had when trying to verify a business within Google Business Profiles.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Your next customer might not be human: Designing journeys for people and AI agents
AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.
Source:
Search Engine Land
From SEO to GEO: How marketing leaders stay visible in AI-driven search
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.
Source:
Search Engine Land
User Experience and SEO Optimization
Can You Leave Anonymous Reviews On Google? – Sterling Sky Inc
Google Maps recently introduced the option to choose a custom display name and picture for your user profile. While it allows users to leave anonymous reviews
Source:
Sterling Sky Inc
Paid Search & Platform Innovations
Paid Search and Advertising
Microsoft launches asset-level ad reviews
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Source:
Search Engine Land
Google to loosen pharma ad rules for AdMob authorized buyers
Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.
Source:
Search Engine Land
How to use broad match without losing control
Broad match runs with Smart Bidding. Drift is the real risk, and control depends on how you define intent.
Source:
Search Engine Land
Google Ads Video Assets From Merchant Center Beta
Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center.
Source:
Search Engine Roundtable
Job Postings
Job Postings
12/19/2025
SEO Specialist ~ The Center for Orthopedic and Research E ~ Remote (USA)
ESSENTIAL FUNCTIONS Execute leading-edge SEO practices: on-page, off-page, and technical optimization, including metadata, schema, internal linking, and site speed. Own and optimize all aspects of local SEO, including management and enhancement of Google Business Profile for top-tier map pack rankings and NAP consistency across directories. Develop and implement GEO strategies to maximize brand visibility in […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
12/19/2025
FT (Contract) Senior SEO/AI Strategist ~ Databricks ~ $50/hr ~ Remote (US)
Databricks is the data and AI company. Thousands of organizations worldwide — including Comcast, Condé Nast, H&M, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify data, analytics, and AI. Built on a lakehouse architecture, Databricks helps organizations simplify and scale their data strategies while enabling innovation […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
12/19/2025
SEO/GEO/AEO Manager ~ HawkSEM ~ 80,000-90,000 USD ~ Remote (US)
We’re looking for an AI-forward SEO Account Manager who thrives on curiosity, experimentation, and collaboration—and who’s ready to lead clients into the future of search, including: Lead SEO strategy that drives ROI across both traditional and AI-powered search for clients (Google, Gemini, ChatGPT, etc.). Stay proactive on algorithm updates, AI trends, and emerging search technologies. Conduct keyword […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
12/19/2025
SEO Copywriter ~ The Moorings Park Institute Incorporated ~ Hybrid/Remote (USA) ~ Naples, FL, United States
Job Description Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida. We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring […]
Source:
In-house SEO jobs – SEOjobs.com

















