SEO Daily News Recap for Friday, March 13, 2026
Organic SEO & Search News
Digital PR Strategy in 3 Simple Steps: Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026, including analyzing competitors, finding AI visibility gaps, and securing authoritative brand mentions.
Keyword Intent: Learn how to recognize and use keyword intent in your SEO strategy to improve your keyword research process and strategy.
Stop paying for traffic: Discover how the new search playbook ties content to revenue, win AI recommendations, cut defensive ad spend, and hold agencies to P&L results.
Paid Search & Platform Innovations
Beyond keywords: PPC experts discuss how AI-driven campaigns reshape search, when automation wins, and where human strategy still drives better leads.
Google Search Ads in 2026: Learn why Google Search Ad audits must now rebuild visibility automation removed, in response to Google’s Ads Decoded podcast.
How to Rank on ChatGPT: Discover data-backed strategies to increase AI visibility and brand mentions using YouTube, web consensus, and expert citing.
General Digital Marketing
SerpApi asks court to throw out Reddit scraping complaint: SerpApi argues reading public Google results isn’t DMCA circumvention and warns Reddit is stretching platform power.
Content Decay: Learn how to spot traffic drops and refresh old posts to prevent content decay from affecting your organic search growth.
Why surface-level SEO tactics won’t build lasting AI search visibility: Understand the importance of knowledge graphs, expert entities, and influence in trusted datasets for sustainable AI search visibility.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
SerpApi asks court to throw out Reddit scraping complaint
In its dismissal bid, SerpApi argues reading public Google results isn’t DMCA circumvention and warns Reddit is stretching platform power.
Source:
Search Engine Land
SEO Tools and Data Analysis
How to Rank on ChatGPT: What Actually Works (Based on Data)
Want to rank on ChatGPT? Learn the data-backed strategies to increase your AI visibility and brand mentions using YouTube, web consensus, and expert citing
Source:
SEO Blog by Ahrefs
AI and Machine Learning in SEO
Only 15% of pages retrieved by ChatGPT appear in final answers: Report
Most brands chase AI visibility, but discovery isn’t the win. Pages are retrieved, evaluated, and often rejected before an answer is written.
Source:
Search Engine Land
Why surface-level SEO tactics won’t build lasting AI search visibility
Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.
Source:
Search Engine Land
Content Marketing and Strategy
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Keyword intent is the filter you use during keyword research to decide whether a keyword belongs in your strategy at all. Learn how to recognize and use it in this guide.
Stop paying for traffic: The enterprise CMO’s guide to ROI-driven SEO
The new search playbook ties content to revenue: win AI recommendations, cut defensive ad spend, and hold agencies to P&L results.
Source:
Search Engine Land
What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
Stop content decay before it ruins your rankings. Learn how to spot traffic drops and refresh your old posts to regain organic search growth.
Digital PR Strategy in 3 Simple Steps
In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.
Source:
moz (en-US)
User Experience and SEO Optimization
Office Hours: Who Will Amplify This and Why? – SparkToro
There’s an expression about the cobbler’s children not having shoes. We’re kind of like that. We are the cobblers AND the children, and we somehow have
Source:
SparkToro
Paid Search & Platform Innovations
Paid Search and Advertising
Chloe Varnfield talks sneaky Google Ads settings and tanking performance
Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.
Source:
Search Engine Land
Beyond keywords: Mastering AI-driven campaigns
PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.
Source:
Search Engine Land
Google Search Ads in 2026 require a different kind of audit
Google Search Ad audits must now rebuild the visibility automation removed. Here’s how. (A response to Google’s Ads Decoded podcast.)
Source:
Search Engine Land
Job Postings
Job Postings
3/13/2026
Digital Marketing Specialist (Content, Technical SEO)
Job Description Salary: $55k-$65k Digital Marketing Specialist Location: Oberlin, Ohio Full-Time About AdeptAg AdeptAg LLC is a North American leader in controlled environment agriculture, integrating innovative growing, automation, and irrigation solutions for customers both domestic and international. We support todays growers with forward-thinking, cost-efficient systems designed to meet the evolving challenges of modern agriculture. Our […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
3/13/2026
Digital Marketing & Listing Specialist (SEO/SEM)
Benefits: 401(k) matching Dental insurance Health insurance Vision insurance Digital Marketing & Listing SpecialistPosition Title: Digital Marketing & Listing Specialist Department: Marketing & Revenue Reports To: General Manager (Victoria Swinford) Location: Santa Rosa Beach, FL (On-site preferred; hybrid considered) Employment Type: Full-Time, Salaried Position Summary Southern Holiday Homes is seeking a highly creative, detail-oriented Digital […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
3/13/2026
Global SEO Specialist (SEO/AI/GEO)
Job Description Biointron is a global antibody services CRO seeking a client-facing, detail-oriented, and self-starting Marketing Associate to join our fast-growing team. Reporting directly to the Marketing Manager, this role is responsible for implementing marketing initiatives and collaborating with the global Biointron marketing team and regional business development teams to support company objectives. The ideal […]
Source:
In-house SEO jobs – SEOjobs.com
