SEO Daily News Recap for Friday, May 29, 2026
Organic SEO & Search News
How to Film a Great Whiteboard Friday Video – Learn how to film a fantastic Whiteboard Friday video with top tips from Moz’s Jo Cameron on topic selection, board structure, wardrobe choices, and on-camera delivery.
Matt McGee on the Wild West days of SEO – Former Editor-in-Chief at Search Engine Land, Matt McGee, shares insights on the early days of SEO in a recent interview.
Google appears to be testing new branded search controls in AI Max campaigns – Google Ads is experimenting with branded search controls to help advertisers better manage branded and non-branded traffic effectively.
How to use Lighthouse to test your website for agentic readiness – Google introduces a new report from Lighthouse to assess website readiness for AI, directly accessible from the Chrome browser.
Paid Search & Platform Innovations
Google Ads launches built-in lead management dashboard – Advertisers can now manage leads within Google Ads and enhance bidding performance by sharing quality signals with AI.
How to structure paid social creative testing for better performance – Learn how to optimize creative testing on social platforms for improved campaign performance.
Microsoft Bing Testing New Sitelinks On Ads – Bing is testing a new sitelinks style for search ads, featuring narrower links with distinct hover effects.
Google Discover Profile Publisher Pages Testing Short URLs – Google is experimenting with short URLs using @handles for Google Discover publisher profile pages.
General Digital Marketing
Why your B2B PPC metrics may be lying to you – Uncover the discrepancies in B2B PPC metrics and learn how to accurately measure incremental value for better insights.
9 Top Investment Trends (2024 & 2025) – Explore the latest trends in AI and strategy driving innovation in the investment sector, including alternative investments and copy trading.
Google 1st Order Price Labels On Shopping Ads – Google is testing “1st order price” labels on shopping ads, indicating special discounts for first-time customers.
Google Ads New Prospects Mode – Google Ads introduces Prospect Mode to target brand-unaware users and cold prospects for new customer acquisition.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: May 29, 2026
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Microsoft Bing Testing New Sitelinks On Ads
Microsoft Bing is testing a new style of sitelinks for the search ads. These sitelinks differ in that they are narrower, use a smaller font, have a border and when you hover over them, they change from a blue font to a bold black font.
Source:
Search Engine Roundtable
Google Discover Profile Publisher Pages Testing Short URLs
Google is testing short URLs with @handles for the Google Discover publisher profile pages. Instead of those long URLs that go on forever, Google is testing a format that uses the publisher’s handle.
Source:
Search Engine Roundtable
Google Search Quality Raters Guidelines Not A Guide For Search Rankings
John Mueller from Google said that the Google Search Quality Raters guidelines are not a guide for search rankings. Meaning, the content in those guidelines is not a blueprint on how to rank your website in Google Search.
Source:
Search Engine Roundtable
Technical SEO
How to use Lighthouse to test your website for agentic readiness
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI […]
9 Top Investment Trends (2024 & 2025)
New trends in AI and strategy are driving innovation in the investment sector. Learn about alternative investments, copy trading, and other hot trends.
Source:
Unknown Source
Local SEO
Google is Suspending eXp Realty Agents – Sterling Sky Inc
Sherry Bonelli, a Google Business product expert, chimed in and said "I have heard from several people that Google has said this about eXp". Another product
Source:
Sterling Sky Inc
AI and Machine Learning in SEO
How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
Source:
Search Engine Land
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.
Source:
Search Engine Land
Content Marketing and Strategy
How to Film a Great Whiteboard Friday Video
Learn how to film a fantastic Whiteboard Friday video. Moz’s Jo Cameron shares her top tips for choosing a topic, structuring your board, wardrobe dos and don’ts, and on-camera delivery.
Source:
moz (en-US)
Career Development and Industry Trends
Matt McGee on the Wild West days of SEO
Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.
Source:
Search Engine Land
E-commerce and Affiliate SEO
Google 1st Order Price Labels On Shopping Ads
Over a year ago, we saw Google testing a "First order" label on shopping ads within search. Now, we are seeing Google test a variation of that named "1st order price" on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads launches built-in lead management dashboard
Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.
Source:
Search Engine Land
Google appears to be testing new branded search controls in AI Max campaigns
Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.
Source:
Search Engine Land
Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
Source:
Search Engine Land
How to structure paid social creative testing for better performance
Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.
Source:
Search Engine Land
Google Ads New Prospects Mode
Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site. Some call them cold prospects.
Source:
Search Engine Roundtable
