SEO Daily News Recap for Friday, October 24, 2025
Organic SEO & Search News
Businesses Investing in AI SEO to Maintain Visibility: A survey reveals that 85.7% of businesses are investing in AI SEO, with 61.2% planning to increase their SEO spend to combat the changing search landscape.
Google Testing AI-Generated Snippets: Google confirms testing AI-generated snippets, although the missing AI label is identified as a bug in the system.
Google Business Profiles Enhancements: Google is testing new features like a ‘Get Google QR code’ button and ‘Related to Your Search’ section to improve user experience.
Paid Search & Platform Innovations
Combatting Creative Fatigue in Ads: Learn how to recognize and prevent creative fatigue to maintain ad performance amidst falling CTRs, rising CPCs, and shrinking reach.
Bing Introduces Animated Copilot Response: Bing is experimenting with animated responses for Copilot answers, enhancing user engagement and interaction.
Top Data Analytics Trends: Stay ahead of the curve with insights into the top data analytics trends set to shape the industry in the coming years.
General Digital Marketing
Website Content Audit Guide: Learn how to conduct a website content audit effortlessly with a free template, optimizing your online presence for better performance.
Q4 Ecommerce Checklist for Holiday Sales: Get your ecommerce store ready for peak holiday sales with a comprehensive checklist covering key site, creative, and advertising strategies for Q4 success.
PPC Expert’s Growth Journey: Jack Hepp shares his experience of getting fired from his first PPC job and how it shaped his journey towards becoming a trusted PPC expert in the industry.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: October 24, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google confirmed testing AI-generated snippets but the missing AI label is a bug. Bing is testing an animated Copilot response. Google Business Profiles tests a Get Google QR code button. Google Business Profiles also tests related to your search section. Google local listings for hotels has track price changes by email. And I posted the weekly SEO video recap…
Source:
Search Engine Roundtable
Microsoft Bing Copilot Answers Animated Response
I believe generally when you search Bing and get a Copilot answer at the top, Bing will just immediately show you the answer. Now, Microsoft is testing an animated response where Bing writes out the answer like a chatbot.
Source:
Search Engine Roundtable
Google Testing AI Generated Snippets Without Label
We covered Google testing using AI to generate snippet summaries and snippet descriptions, but all of those had a Gemini logo next to them, as to label them AI-generated. Now, Google was caught not showing the AI-label on these AI-generated descriptions in the search results.
Source:
Search Engine Roundtable
Video: Google Search Volatility, ChatGPT Atlas Browser, Google Ads Turns 25 & More News
This week, surprise – surprise, we covered more Google Search ranking volatility. OpenAI launched its web browser, ChatGPT Atlas – it uses Google. Google Search Console performance reports are stuck…
Source:
Search Engine Roundtable
Google working on fixing Search Console performance report delay
The report has been stuck on Sunday, October 19th but Google said it will catch up.
Source:
Search Engine Land
SEO Tools and Data Analysis
7 Top Data Analytics Trends In 2024
7 important trends set to impact the data analytics space over the next 2-3 years.
Source:
Unknown Source
5 Top Data Visualization Trends (2024-2026)
Key trends and figures impacting the data visualization field in 2024 and beyond.
Source:
Unknown Source
Top 100 Searches On TikTok (2025)
Discover the most searched keywords on TikTok with this regularly updated list.
Source:
Unknown Source
8 Top Data Analytics Tools (2024)
Get the most out of your business insights with the help of one of these eight great data analytics tools—perfect for technical and business users alike.
Source:
Unknown Source
How to Perform a Website Content Audit (+ Free Template)
Learn how to perform a website content audit in three easy steps with a free template.
Source:
Unknown Source
Top TikTok Trends (July 2025)
Our regularly-updated list of some of the most popular trends happening on TikTok.
Source:
Unknown Source
Local SEO
Google Local Listings For Hotels With Track Price Changes By Email
Google is testing showing the option ot track price changes for hotel results by email. We saw Google announce a similar feature back in March but now it is showing in the local hotel pack results in core search.
Source:
Search Engine Roundtable
Google Business Profiles With Updated Related To Your Search
We’ve seen at least two variations of Google local and Business Profiles showing related to your search boxes, but this new one looks a bit more tidy than the Q&A carousel and Google Posts carousel version.
Source:
Search Engine Roundtable
Google Business Profile With Get Google QR Code
Google is testing showing a "Get Google QR" code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
90% of businesses fear losing SEO visibility as AI reshapes search
Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.
Source:
Search Engine Land
Career Development and Industry Trends
Jack Hepp talks about getting fired from his first PPC job
After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.
Source:
Search Engine Land
E-commerce and Affiliate SEO
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
Source:
Search Engine Land
Job Postings
Job Postings
10/24/2025
Senior SEO Analyst ~ Lower ~ $140,000 – $160,000 ~ Remote (US)
Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience. With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), […]
Job Postings
10/24/2025
Cisco, SEO & Analytics – Senior Domain Lead ~ Infosys ~ Remote (USA)
Senior SEO, AI & Analytics Specialist Senior Domain Lead We are looking for a Senior SEO & Analytics Specialist to lead our organic search strategy, strengthen our technical SEO foundation, and provide actionable insights through advanced analytics. This role will partner closely with strategy, content, design web development, and marketing teams to drive organic traffic […]
Job Postings
10/24/2025
SEO Outreach & PR Specialist (PT, 16h/week) ~ The Casino Wizard ~ Remote (WW)
As part of our mission to strengthen our brand and expand online visibility, we’re seeking a performance-driven SEO Outreach & PR Specialist to join The Casino Wizard — a trusted source for expert reviews and guides on online casinos, bonuses, and casino games. This role suits a communicative, detail-oriented professional who enjoys building relationships, securing […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
10/24/2025
SEO Data Analytics Specialist ~ New Media Advisors ~ $70,000 to $75,000 USD ~ Remote (US)
At New Media Advisors, we don’t just deliver SEO and content strategies—we empower in-house marketing teams to build and sustain digital growth. As ex-in-house leaders with 125+ years of combined experience, we partner with mid-market and enterprise brands to solve real problems, drive organic performance, and upskill internal teams. We’re not an agency. We’re strategic […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
10/24/2025
Staff Full-Stack Engineer, Front-end (SEO Engineering) ~ NerdWallet ~ $152k – $282k ~ Remote (USA)
At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you […]
Source:
In-house SEO jobs – SEOjobs.com
