Google December 2025 Core Update Done Rolling Out

Google’s December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET. Google posted saying, "Google December 2025 core update rollout is now complete."

This was the third core update of the year, but we are expecting more core updates, more often, this year we only had three. I was beginning to think we wouldn’t get a core update again this year and maybe in the future – like Google would not confirm them in the future…

Source:
Search Engine Roundtable

Google December 2025 core update rollout is now complete

This is the third core update of 2025 and it took over 18 days to complete.

Source:
Search Engine Land

Daily Search Forum Recap: December 29, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google questions the need for ccTLDs for all websites that go international. Google’s John Mueller calls some SEO content…

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Search Engine Roundtable

Top 10 SEO expert columns of 2025 on Search Engine Land

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.

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Search Engine Land

Google algorithm updates 2025 in review: 3 core updates and 1 spam update

Google is confirming fewer and fewer search algorithm updates, but that doesn’t mean there is less ranking volatility.

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Search Engine Land

Google Testing Replacing Gemini Button With Browse With AI In Chrome

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a "Browse with AI" button. The button is more colorful and in your face, which probably gets more users to notice it.

Source:
Search Engine Roundtable

Google AI Overviews Testing Speaker Play Button In US

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.

Source:
Search Engine Roundtable

Top 10 SEO news stories of 2025

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.

Source:
Search Engine Land

The Google Business Profile 2-Hour Rule is a Myth: Why Your Google Verification is Actually Failing – Sterling Sky Inc

The "2-hour driving guideline" is one of the most persistent sources of confusion for Service Area Businesses (SABs) on Google Maps. If you are struggling to

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Sterling Sky Inc

Google Questions Need For ccTLDs For Websites To Go International

Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites."

Source:
Search Engine Roundtable

How Webflow’s CPO built an AI chief of staff to manage her calendar, prep for meetings, and drive AI adoption | Rachel Wolan

Watch now | 🎙️ The CPO’s custom AI chief-of-staff app helps prep for meetings, audit her calendar, and level up her entire organization

Source:
Lenny’s Newsletter

The Psychology of AI SERPs and Shopping

The rise of "zero-click" searches may signal the coming effect of AI shopping on product discovery and decision-making.

Source:
SEO – Practical Ecommerce

Google Calls Some SEO Content, Digital Mulch

Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And let’s be honest—most of that SEO content is just digital mulch. (…) If your blog exists solely to rank, it’s living on borrowed time."

Source:
Search Engine Roundtable

The Industry Mourns The Loss Of Andy Drinkwater – Experience SEO & Friend To The Search Industry

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.

Source:
Search Engine Roundtable

This week on How I AI: How Webflow’s CPO built an AI chief of staff

Your weekly listens from How I AI, part of the Lenny’s Podcast Network

Source:
Lenny’s Newsletter

Microsoft Advertising Adds Custom Columns

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.

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Search Engine Roundtable

SEO Specialist ~ Moving Traffic Media ~ $50k-59k ~ Remote (US)

Moving Traffic Media is looking for a skilled SEO Specialist with at least 3 years of hands-on SEO experience, ideally in an agency environment, to join our growing team. This role is perfect for someone who is not a beginner and already has experience: a strong, independent operator who is comfortable leading client conversations and […]

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SEO Agency Jobs – SEOjobs.com

SEO Specialist – Helping Philly Area Brands Get Found & Thrive ~ Nexvel ~ $25-$35/hr. ~ In-office (USA) ~ Elkins Park, PA, United States

Job Description Work with a team that’s transforming the way local brands grow. As an SEO Specialist at Nexvel, you’ll play a critical role in driving real results for our clients by crafting and executing innovative SEO strategies. We don’t just optimize websites—we develop cutting-edge digital strategies that help brands get found, generate leads, and […]

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SEO Agency Jobs – SEOjobs.com

Senior Website Marketing Specialist ~ Alliant Credit Union ~ $69,600-$108,300 ~ Hybrid (Chicago, IL, United States)

Job Summary Maintain and optimize the public website and ensure it supports our brand, drives member engagement, and contributes to conversion goals. Support strategic initiatives and optimize digital performance demonstrating knowledge on digital marketing, user experience (UX), search engine optimization (SEO), web accessibility standards and web analytics. Essential Responsibilities Manage daily updates and content publishing […]

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In-house SEO jobs – SEOjobs.com