Organic SEO & Search News

Meta switches to ComScore Markets data for auto ads – The change will provide more insight into local audiences and relative reach.

Reddit shares insight into the growth of sports fandoms in the app – The report looks at how Redditors are engaging with sports, and the related opportunities for brands.

7 organic content investments that drive ecommerce ROI – Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce brands stay visible.

Why entity authority is the foundation of AI search visibility – AI systems rely on entities and relationships to understand and cite brands. Learn how schema and entity governance shape AI visibility.

LinkedIn updates feed algorithm with LLM-powered ranking and retrieval – The new feed system will analyze what users read, like, and discuss to connect related topics and push insightful posts to wider audiences.

Search Console Adds Brand Filters – Search Console had already provided tools for branded queries, but the new filter makes the process easier and quicker.

Paid Search & Platform Innovations

X is working on pre-share alerts for AI content – In-stream pop-ups could have a significant impact on reducing the spread of AI-generated misinformation.

OpenAI tests Ads Manager as ChatGPT ad business takes shape – OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.

Google tests “Sponsored Shops” blocks in Shopping results – “Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.

General Digital Marketing

Teenagers sue X over the generation of naked images – The lawsuit could lead to another potential penalty over X’s controversial AI chatbot.

YouTube underlines commitment to musicians amid rising use of AI – YouTube paid out over $8 billion to the music industry between July 2024 and June 2025.

AI Content Wasn’t Good Enough. Now It Is. – Functionally “perfect” AI content is just around the corner, for all of us, and it’s in our interest to acknowledge it.

🎙️ This week on How I AI: From Figma to Claude Code and back & How LinkedIn’s editor builds with Claude Code – Your weekly listens from How I AI, part of the Lenny’s Podcast Network.

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