SEO Daily News Recap for Monday, November 17, 2025
Organic SEO & Search News
Google tests “Journey Aware Bidding” to optimize Search campaigns – Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.
Google Adds AI-Powered Image and Video Tools to Demand Gen Campaigns – New AI tools to help you expand your Demand Gen promotions.
How to build an organic Reddit strategy that drives SEO impact – See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social.
New GSC ‘Insights’ Show Trends, Status – The relaunched “Insights” section in Search Console doesn’t provide data unavailable in other reports, but it’s helpful for quick trends and items needing attention.
AI Visibility Index: What three months of data reveals – Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.
Paid Search & Platform Innovations
Google Ads Combinations Report Gains Top Combinations For PMax – Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.
Google Ads Journey Aware Bidding – Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.
Microsoft Advertising adds AI-powered image animation to boost video creation – Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.
Google Search Console rolls out custom annotations for performance reports – After many months of testing, the feature is finally live.
General Digital Marketing
Meta Brings Enhanced HDR Dolby Vision Support to Instagram – Higher quality visions coming to your IG feed.
Snapchat Highlights the Importance of Multicultural Representation in Ads – Snapchat says that brands need to consider broader representation in their promotions.
TikTok’s Making a Major Push on TikTok Shop These Holidays – TikTok’s keen to replicate the success it’s seen with in-app shopping in China.
Facebook Launches Content Protection for Creators – The tool will enable creators to block unauthorized re-posts of their content.
Google offers a “less disruptive” fix to
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: November 17, 2025
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Google Search Snippet Description Got It Wrong
We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting.
Source:
Search Engine Roundtable
Google Testing Old Search Design?
There have been several complaints over the past week about Google showing searchers its old Google Search design. Some of those search results seem to lead to a broken interface, while others just look like they are from a decade or so ago.
Source:
Search Engine Roundtable
Technical SEO
X Will Soon Indicate if a Profile is Using a VPN
This could help to highlight foreign-based agitators in the app.
Source:
Social Media Today – Latest News
SEO Tools and Data Analysis
Bluesky User Age, Gender, & Demographics (2026)
Up-to-date data on X competitor Bluesky including user age, gender, and regional statistics.
Source:
Unknown Source
Most ChatGPT links get 0% CTR – even highly visible ones
Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.
Source:
Search Engine Land
New GSC ‘Insights’ Show Trends, Status
The relaunched "Insights" section in Search Console doesn’t provide data unavailable in other reports, but it’s helpful for quick trends and items needing attention.
Source:
SEO – Practical Ecommerce
Google Search Console Performance Report Annotations Rolling Out
Google seems to be rolling out the annotations feature within Google Search Console’s performance reports. This was a feature Google began testing in May and now Google is rolling out custom annotations to all.
Source:
Search Engine Roundtable
AI Visibility Index: What three months of data reveals
Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.
Source:
Search Engine Land
Google Search Console rolls out custom annotations for performance reports
After many months of testing, the feature is finally live.
Source:
Search Engine Land
AI and Machine Learning in SEO
Google Adds AI-Powered Image and Video Tools to Demand Gen Campaigns
New AI tools to help you expand your Demand Gen promotions.
Source:
Social Media Today – Latest News
Small tests to yield big answers on what influences LLMs
Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.
Source:
Search Engine Land
This week on How I AI: How Emmy-award-winning filmmakers use AI to automate the tedious parts of documentaries
Your weekly listens from How I AI, part of the Lenny’s Podcast Network
Source:
Lenny’s Newsletter
Google can book your flights, hotels and dinner reservations using AI
Plus, Google added new travel AI tools with Canvas and ways to find deals.
Source:
Search Engine Land
"Nobody wanted to do this work": How Emmy-award-winning filmmakers use AI to automate the tedious parts of documentaries
Listen now | 🎙️ How AI transformed Ken Burns’ documentary team’s production process
Source:
Lenny’s Newsletter
Content Marketing and Strategy
How to build an organic Reddit strategy that drives SEO impact
See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social.
Source:
Search Engine Land
Facebook Launches Content Protection for Creators
The tool will enable creators to block unauthorized re-posts of their content.
Source:
Social Media Today – Latest News
6 overlooked ways to repurpose content and unlock new organic growth
Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.
Source:
Search Engine Land
E-commerce and Affiliate SEO
TikTok’s Making a Major Push on TikTok Shop These Holidays
TikTok’s keen to replicate the success it’s seen with in-app shopping in China.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
Meta Brings Enhanced HDR Dolby Vision Support to Instagram
Higher quality visions coming to your IG feed.
Source:
Social Media Today – Latest News
Snapchat Highlights the Importance of Multicultural Representation in Ads
Snapchat says that brands need to consider broader representation in their promotions.
Source:
Social Media Today – Latest News
Google App Image Tab Get Started With A Few Topics
Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google tests “Journey Aware Bidding” to optimize Search campaigns
Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.
Source:
Search Engine Land
Google offers a “less disruptive” fix to EU ad-tech showdown
Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.
Source:
Search Engine Land
Microsoft Advertising adds AI-powered image animation to boost video creation
Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.
Source:
Search Engine Land
Google Ads Combinations Report Gains Top Combinations For PMax
Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.
Source:
Search Engine Roundtable
Google Ads Journey Aware Bidding
Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.
Source:
Search Engine Roundtable
Job Postings
Job Postings
11/17/2025
Head of SEO ~ 12100 Collective ~ $150,000 – $225,000 ~ Remote (USA)
Overview 12100 Collective is a new growth marketing agency based in NYC, founded by an alumnus of Meta’s growth team and servicing clients with >$100M in annual revenue across industries. We pride ourselves on being world-class at our craft, pairing data-driven strategies with excellent creative to drive measurable growth. This role is responsible for leading […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
11/17/2025
Senior Manager, SEO ~ Atlassian ~ $136,800 – $192,700 ~ Remote (USA)
Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted […]
Source:
In-house SEO jobs – SEOjobs.com
