SEO Daily News Recap for Monday, October 27, 2025
Organic SEO & Search News
Threads Launches ‘Ghost Posts’ Disappearing Updates – Will this get more people posting their thoughts in the app?
The future of SEO teams is human-led and agent-powered – Learn how human-led, agent-powered teams are building the next era of search success.
Google local reviews are disappearing, it appears to be a bug – Google is working to fix the issue.
Paid Search & Platform Innovations
Google Ads has a new investment strategy tab – Providing account-level suggestions to help understand the impact of increased investment.
Google Ads may soon support campaign level audience exclusions in Performance Max campaigns – A new feature showing up for some advertisers.
Introducing Query groups in Search Console Insights – A new way to see the main topics your website is about.
General Digital Marketing
7 Email Marketing Techniques to Increase Your Open Rates [Infographic] – Quick tips to improve email outreach traction.
Pinterest Adds New AI Recommendation Tools – Enhancing the user experience with relevant item showcases.
Google Business Profile Google Posts Testing Scheduler – Testing a new feature to schedule Google Posts within Google Business Profiles.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
TikTok Shares Cybersecurity Tips
With cyber scams on the increase, TikTok’s looking to help raise awareness among its user community.
Source:
Social Media Today – Latest News
Threads Launches ‘Ghost Posts’ Disappearing Updates
Will this get more people posting their thoughts in the app?
Source:
Social Media Today – Latest News
X Prompts Users to Update Security Info Ahead of ‘Twitter.com’ Retirement
If you use security keys on X, you’ll need to take note.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: October 27, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google local reviews are disappearing, it appears to be a bug Google is working to fix. Google Posts is testing a scheduler option. Google Ads has a new investment strategy tab. Google Ads may soon support campaign level audience exclusions in Performance Max campaigns. Google Merchant Center for Agencies is now available…
Source:
Search Engine Roundtable
Search Engine Land Awards 2025: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2025.
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Search Engine Land
Technical SEO
Google Business Profile Google Posts Testing Scheduler
Google seems to be testing the ability to schedule your Google Posts within Google Business Profiles. At the bottom of the add Google Posts overlay, Google is testing a new option named "Schedule this post" that lets you toggle it on and schedule when you want the post to go live.
Source:
Search Engine Roundtable
Does Schema Markup Help AI Visibility?
What matters for long-term AI visibility is relevant content and long-term brand building, not structured data.
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SEO – Practical Ecommerce
SEO Tools and Data Analysis
Top 7 CB Insights Alternatives & Competitors (2025)
Looking for trend data to support business operations and pipeline development? Check out five top alternatives to CB trends that meet every budget and need.
Source:
Unknown Source
How Many People Use AI? (Latest 2025 Data)
Discover how many people use AI in 2025, with the latest stats by tool, use case, country, and demographics.
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Unknown Source
Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers
No Description Available
Source:
Google Search Central Blog
Google Search Console adds Query groups
This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.
Source:
Search Engine Land
Local SEO
Google Reviews Disappearing Bug
Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps. Supposedly, this is now a known bug and is being actively worked on by the Google team.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Pinterest Adds New AI Recommendation Tools
This could be an easier way to showcase relevant items to each user.
Source:
Social Media Today – Latest News
X Adds Another Anime-Inspired AI Chatbot
So now, X users have another AI bot to develop feelings for.
Source:
Social Media Today – Latest News
The future of SEO teams is human-led and agent-powered
The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.
Source:
Search Engine Land
“Cursor is a much better product manager than I ever was”: How this PM uses AI for PRDs, JIRA tickets, and replying to coworkers | Dennis Yang (Chime)
Listen now | 🎙️ How a principal product manager at Chime uses Cursor for every PM task—creating PRDs, pushing to Confluence, and managing Jira tickets—all without writing a single line of code
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Lenny’s Newsletter
The agentic web is here: Why NLWeb makes schema your greatest SEO asset
Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder – powering smarter discovery and visibility.
Source:
Search Engine Land
Content Marketing and Strategy
7 Email Marketing Techniques to Increase Your Open Rates [Infographic]
These quick tips could help you get more traction with your email outreach.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
When does an influencer need to upgrade from sole proprietor to LLC?
Stop exposing your assets! Learn when an influencer’s business growth demands an LLC shield.
Source:
Social Media Today – Latest News
E-commerce and Affiliate SEO
Google Merchant Center for Agencies
It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a "tailored experience designed specifically for agency users. The product allows for the management of multiple Merchant Center accounts at scale."
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
Source:
Search Engine Land
Google Ads New Investment Strategy Recommendation Tab
Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value," Google wrote.
Source:
Search Engine Roundtable
Google Ads Adding Campaign Level Audience Exclusions To Performance Max
Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.
Source:
Search Engine Roundtable
Job Postings
Job Postings
10/27/2025
WordPress Developer & SEO Specialist ~ BlueCat ~ Remote (Canada)
BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward. At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the “Great Place […]
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In-house SEO jobs – SEOjobs.com
Job Postings
10/27/2025
Organic Growth Strategist ~ Omniscient Digital ~ $80k-100k ~ Remote (US)
Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines. We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe […]
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SEO Agency Jobs – SEOjobs.com





















