Programming Note: Offline For Sukkot 5786

This is a programming note that Tuesday and Wednesday are Sukkot and I will be offline the next two days. I will be offline on Tuesday and Wednesday, October 7th and October 8th.

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Search Engine Roundtable

Daily Search Forum Recap: October 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search has an ongoing serving issue since late Friday. There is also a bug with events not serving in Google Search. Google is testing the show more button on AI Overviews, it goes directly to Google AI Mode. The new Bing Places is now rolling out. Google is testing AI-generared search snippet descriptions again. Google revealed the dates for when call ads will be sunset. Microsoft will discontinue the Microsoft Advertising ads grant program. And I am offline Tuesday and Wednesday…

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Search Engine Roundtable

Google Sunset Call Ads Dates Revealed

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn’t know the dates. Now, Google said this will happen in two phases: February 2026 and February 2027.

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Search Engine Roundtable

Google Testing AI Overviews Show More Button That Jumps Into AI Mode

Google is testing having the "Show More" button within AI Overviews jump you directly into AI Mode as opposed to loading more of the AI Overview beneath it. This appears to be a test, as I am unable to replicate it.

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Search Engine Roundtable

Google Search Event Carousel Feature Missing?

If you search for [events near me], Google may not show you any events near you. It seems like Google is not serving that events carousel right now. I suspect it is a bug and I wonder if this is related to the serving bug from Friday afternoon?

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Search Engine Roundtable

Flying Blind: Measuring Keyword Coverage on a Cluster Without First-Party Tools – Screaming Frog

Most SEO audits today lean heavily on data from Google Search Console (or BigQuery), performance dashboards, or SEO suites. But what if you’re flying blind? This happens more often than you’d think: You’re onboarding a new prospect and they haven’t granted access yet. You’re reviewing a competitor site or a…

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Screaming Frog

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The Internet Marketing Driver

New Bing Places Dashboard Rolling Out

As we reported earlier, Microsoft said a new Bing Places update is coming soon. Well, now it is rolling out to businesses in Bing Places for Business.

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Search Engine Roundtable

Meta Announces New Subsea Cable Project to Increase Global Connectivity

The company sets it sights on southern Asia with its latest investment in a subsea project to increase connectivity.

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Social Media Today – Latest News

Google testing AI-generated descriptions for search snippets

Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.

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Search Engine Land

“I’m incapable of doing my job without AI”: How this top PM uses Claude + ChatGPT as his second brain

Watch now | 🎙️ Monday.com’s AI PM on creating custom AI “brains” for context switching, using Claude to build Reddit scrapers, and practicing product interviews with GPT voice mode

Source:
Lenny’s Newsletter

Google Testing AI Generated Search Snippet Descriptions

Google was previously testing placing AI-generated snippet summaries below each search result snippet. Now, Google is testing replacing the search result snippet’s description with its own AI-generated description.

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Search Engine Roundtable

YouTube Launches New Music Education Initiative

YouTube’s looking to enhance its educational offerings.

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Social Media Today – Latest News

One year at Ahrefs

I started working at Ahrefs one year ago. When I applied I had heard of them from OCaml’s discuss amongst other OCaml community spaces and…

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Ahrefs – Medium

Instagram Looks to Highlight Creative Talent with ‘Rings’ Awards

Winners will be recognized with digital and physical gold rings.

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Social Media Today – Latest News

Instagram Launches Friend Map in India, Adds Location Sharing Provisions

IG’s sought to address user concerns with oversharing via the feature.

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Social Media Today – Latest News

The end of SEO-PPC silos: Building a unified search strategy for the AI era

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.

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Search Engine Land

DOJ and Google wrap up ad tech monopoly hearing

Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.

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Search Engine Land

YouTube Announces Third-Party Activation Partners To Support Advertisers

Providers have specific areas of expertise, including data-backed ad buying and placement processes, AI-powered targeting and more.

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Social Media Today – Latest News

Snapchat Highlights the Opportunities of Sponsored Snaps

Snapchat’s looking to showcase the potential of its latest ad placement.

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Social Media Today – Latest News

Meta Is Shutting Off Political Ads in Europe This Week

Meta says that it cannot comply with incoming EU regulations on political ads.

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Social Media Today – Latest News

YouTube launches Activation Partners program

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

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Search Engine Land

Microsoft To Discontinue Microsoft Advertising’s Ad Grant Program

Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025.

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Search Engine Roundtable

Brand protection is growth protection in an AI Search world

Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.

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Search Engine Land

Audience targeting in Google Ads Search campaigns: How to layer data for better results

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

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Search Engine Land

Full-Time SEO Strategist ~ Fire&Spark ~ Remote (WW)

We are seeking an experienced SEO Strategist to assist our team on a full-time basis. This is an exciting opportunity for a data-driven individual with a creative mindset who thrives on delivering exceptional results. If you are a problem-solver with a passion for SEO and a desire to make a meaningful impact, we want to […]

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Remote SEO Jobs – SEOjobs.com

Freelance Senior SEO Manager ~ AUQ.io ~$1500 per client/m ~ Remote (US)

Hi, thank you for your interest! Job Summary: Our agency ( AUQ.io ) is looking for an SEO specialist to join the team on a freelance basis. With the long term expectation of managing between 3 to 6 clients. It’s a great opportunity for someone who has an advanced understanding of SEO and SaaS and […]

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SEO Analyst Jobs – SEOjobs.com

Digital Marketing Manager, SEM & SEO ~ PROS Holdings ~ Remote (USA)

Digital Marketing Manager, SEM & SEO We’re looking for a results-driven Digital Marketing Manager, SEM & SEO to lead paid search, display, and search engine optimization (SEO) efforts. This role is responsible for managing performance marketing across Google Ads while also owning a comprehensive SEO strategy, spanning both traditional organic SEO and emerging AI search […]

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Senior Level SEO Jobs – SEOjobs.com

SEO Strategist ~ Tinuiti ~ $80,000 – $90,000 ~ Remote (USA)

Who we are: Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy […]

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SEO Agency Jobs – SEOjobs.com