Organic SEO & Search News

Instagram tests more algorithm controls: The app’s Your Algorithm is getting new access points and features, but the experiments fail to address some of users’ biggest requests.

Paid Search & Platform Innovations

Trump threatens tariffs over EU digital taxes: In a recent post on Truth Social, the U.S. president vowed to impose 100% tariffs on any country that implemented a digital services tax on an American company.

Meta tries to limit liabilities in child harm cases: The company is lobbying lawmakers in California to protect itself from a proposed bill that could fine companies up to $1 million per child, per Politico.

YouTube adds AI-powered comment filtering: The new tools allow channel managers to group similar comments together for review, reply or deletion, streamlining control of user responses.

General Digital Marketing

ChatGPT is the most popular AI tool for people in the US: Most users are turning to artificial intelligence for help with searches, with less than a quarter using them for image generation, according to research from Pew.

OpenAI Codex lead on the new shape of product work | Andrew Ambrosino: Listen now | OpenAI’s Andrew Ambrosino on why software is getting cheaper to build, why taste matters more than ever, and what’s next for the Codex desktop app.