Organic SEO & Search News

Meta publishes holiday marketing guides – The company advised brands to start planning early in order to take advantage of audience insights before the December gifting phase heats up.

X shares new insights into transparency and shadowbanning – The platform released an update to its code display on GitHub that allows users to check their content for any potential restrictions.

Meta removed more than 750,000 teen accounts in Australia – The company credited artificial intelligence analysis for improving its enforcement rates with regards to the country’s eSafety Commission under-16 social media ban.

Paid Search & Platform Innovations

Google Ads is removing language targeting from Search campaigns – Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control.

Microsoft Clarity AI Scrape-to-Referral insights report – This report shows you the AI scrape activity against referral traffic as a metric to help you determine if that bot activity returns value.

Shopify: AI referrals up 197%, but organic search still leads traffic – New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

General Digital Marketing

OpenAI Makes ChatGPT Sources Less Visible – OpenAI is testing or rolling out a change to how you can click to see the sources from the ChatGPT responses, potentially impacting the visibility of sources.

Google Search Profiles Lowers Subscriber Requirements – Google has dropped the minimum number of followers needed to be approved for a Search Profile on Google, presenting new opportunities for influencers and businesses.

Why SEO uncertainty is creating opportunities for challengers – Market leaders getting nervous opens up opportunities for challengers to close the gap and gain competitive advantage in the SEO landscape.