SEO Daily News Recap for Thursday, August 21, 2025
Organic SEO & Search News
Google Expands AI Mode to More Regions: Google has expanded its AI Mode to 180 countries and regions, offering more agentic features and personalized responses.
Google Business Profile Booking Link Nightmare: Learn how to fix the frustrating issues faced by business owners with their Google Business Profile booking links.
5 Trends Shaping Social Media Marketing in 2025: Discover the key developments impacting social media marketing as we approach the holiday season.
AI in Hospitality: Opportunities, Fears, and Trends: Explore how AI technologies are transforming the hospitality industry and delivering personalized customer experiences.
Google Verified Badge To Replace Local Service Ads Badges: Google will introduce a new verified badge to replace existing Local Services Ads badges starting October 20, 2025.
Paid Search & Platform Innovations
Meta Rolls Out Changes to Ad Billing Settings: Meta will now charge advertisers at campaign launch for their ads.
Meta Adds More AI-Powered Ad Options for Holiday Planning: Discover new AI-powered ad tools and improved creator collaboration features for holiday campaigns on Meta platforms.
Google Ads Rolling Out Asset Studio (Beta): Google is beta testing the Asset Studio tool for advertisers, enhancing asset management in Google Ads accounts.
Google Testing Share Icon for Search Results & AI Mode: Google is experimenting with a share button and icon in search results and AI Mode responses.
General Digital Marketing
YouTube Adds Artists Engagement Options to YouTube Music: YouTube Music introduces new engagement features to celebrate its 10th anniversary.
TikTok Joins INTA Counterfeit Goods Education Initiative: TikTok collaborates to combat fake product listings and enhance user trust.
Guide to NFL Engagement and Opportunities: Gain insights to plan for the upcoming NFL season and engage with football fans effectively.
Instagram Adds Reels Linking for Multi-Part Content: Create longer narratives on Instagram through linking Reels clips.
How To Create a CRO Strategy That Turns Traffic Into Revenue: Learn effective strategies to convert website traffic into revenue through optimized user experience and trust signals.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Adds Artists Engagement Options to YouTube Music
Some new additions to mark YouTube Music’s 10th birthday.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: August 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google expanded AI Mode to 180 countries and regions, but English only…
Source:
Search Engine Roundtable
Google To Begin Approving Google Trends API Applications
A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first group of applicants accepted. Well, now Google is saying they will begin going through those applications and onboard the "very small" number of those they approve "around mid-September."
Source:
Search Engine Roundtable
Google Testing Share Icon For For Search Results & AI Mode
Google is testing a share button and icon for the search results page again. We recently saw Google using a paperclip for this but now Google is sharing a button that says "share." Google is also doing this in the AI Mode results.
Source:
Search Engine Roundtable
OpenAI ChatGPT Sending 52% Less Referral Traffic
OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from its interface. Josh Blyskal from Profounds posted on LinkedIn that "ChatGPT referral traffic is down -52% since July 21st."
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
AI in Hospitality: Opportunities, Fears, and Trends (2025)
AI technologies are transforming the way hotels, airlines, and restaurants serve customers and deliver personalized experiences. This guide explains the trends you need to know about now.
Source:
Unknown Source
Local SEO
The Google Business Profile Booking Link Nightmare and How to Fix It Fast
I’m going to share a story about one of the most frustrating issues I’ve seen business owners face with their Google Business Profile (GBP).
Source:
Sterling Sky Inc
Google Verified Badge To Replace Other Local Service Ads Badges
Google announced it will replace the existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google badges and icons with a new verified badge. This is happening October 20, 2025.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google Expands AI Mode to More Regions
Google’s also rolling out more AI search elements.
Source:
Social Media Today – Latest News
Google AI Mode Expands To 180 Countries & Gains Agentic Features
Google has expanded AI Mode to 180 countries, up from being available in the US, UK and India. Google also announced new agentic capabilities and personalized responses, and a new way to share AI Mode responses.
Source:
Search Engine Roundtable
Content Marketing and Strategy
SEO “Chunk Optimization” is Overrated
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI
Source:
SEO Blog by Ahrefs
X Publishes Guide to NFL Engagement and Opportunities
New insights to help you plan for the upcoming NFL season.
Source:
Social Media Today – Latest News
5 Trends Shaping Social Media Marketing So Far in 2025
The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
Eoghan
Listen now | 🎙️ Intercom’s founder on betting $100M on AI, turning around a stagnant business, why he fired 40% of employees, and why you can’t compete without working as hard as "the kids"
Source:
Lenny’s Newsletter
E-commerce and Affiliate SEO
TikTok Joins INTA Counterfeit Goods Education Initiative
TikTok will look to expand its efforts to combat fake product listings.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
Instagram Adds Reels Linking for Multi-Part Content
Now you can create longer narratives via Reels clips.
Source:
Social Media Today – Latest News
How To Create a CRO Strategy That Turns Traffic Into Revenue
Most teams chase traffic but ignore conversions. Learn a proven CRO strategy that turns visitors into revenue by aligning UX, trust signals, and user intent.
Source:
moz (en-US)
Paid Search & Platform Innovations
Paid Search and Advertising
Meta Rolls Out Changes to its Ad Billing Settings
Meta will now charge you at launch for your campaigns.
Source:
Social Media Today – Latest News
Meta Adds More AI-Powered Ad Options for Your Holiday Planning
A range of new AI-powered ad tools, as well as improved creator collaboration features.
Source:
Social Media Today – Latest News
Google Ads Rolling Out Asset Studio (Beta)
Google seems to be rolling out the Asset Studio, in beta, to some advertisers now. I believe Google announced this at Google Marketing Live a few months back, and now some advertisers are seeing it in their Google Ads accounts.
Source:
Search Engine Roundtable
Job Postings
Job Postings
8/21/2025
SEO Content Manager – North America @ Turo (contractor) – The SEOFOMO Hub
Profile We’re looking for a brilliant SEO content manager to join our Global SEO team as a contractor. You’ll focus on managing our SEO content efforts for North America (US & Canada), in collaboration with our Global SEO content lead. Native English speaker based in the US, you have 2-5 years minimum of experience in <a href="https://hub.seofomo.co/job/seo-content-manager-north-america-turo-contractor/" class="more-link">…<span class="screen-reader-text"> SEO Content Manager – North America @ Turo (contractor)</span></a>
Source:
The SEOFOMO Hub
Job Postings
8/21/2025
Head of Technical (SEO/Remote) ~ Geeky Tech ~ £35,000-£55,000 per year ~ Remote (UK/EU)
Loom Video Required (Mandatory): As part of your application, you must include a link to a 3-5 minute Loom video (https://www.loom.com/) as your cover letter, whether you’re applying via BetterTeam or directly through our website. Applications without a Loom video will not be considered. In your video, please cover: Why you’re a great fit for […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
8/21/2025
Contract SEO Content Manager ~ Turo ~ Remote (US)
We’re looking for a brilliant SEO content manager to join our Global SEO team as a contractor. You’ll focus on managing our SEO content efforts for North America (US & Canada), in collaboration with our Global SEO content lead. Native English speaker based in the US, you have 2-5 years minimum of experience in SEO […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
8/21/2025
SEO Lead ~ Scopic ~ Remote (US)
Are you a strategic thinker with a passion for SEO and innovation? If you’re an SEO expert ready to take the lead, guide a team, and shape the future of digital growth at a global software company, Scopic wants to hear from you! We are seeking an SEO Lead who combines deep technical expertise with leadership […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
8/21/2025
Technical SEO (with dev experience) ~ iPullRank ~ $100,000-$120,000 ~ Remote (USA)
Description iPullRank is a ten-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across […]
Source:
SEO Agency Jobs – SEOjobs.com
