Organic SEO & Search News

Google AI Overviews cut search clicks 42%: Report – Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

Defensive SEO: How to protect your brand narrative in AI search – AI search summarizes your brand before users visit your site. Defensive SEO helps you monitor and shape your brand narrative in AI search.

Prompt research: The next layer of SEO and GEO strategy – As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers.

Paid Search & Platform Innovations

LinkedIn shares tips on optimizing post content for AI chatbots – The platform published a new guide outlining how users can enhance their content to improve their chances to appear in artificial intelligence answers.

Google Ads refreshes Asset Optimization layout for Demand Gen – Google Ads’ new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.

LinkedIn tests out AI-powered interview screening – The platform is in the early stages of implementing a feature that will allow hiring professionals to manage initial candidate assessments using artificial intelligence interviewers.

General Digital Marketing

Snapchat influences telecommunications purchases – Users on the app are two times more likely to sign up with a service provider after seeing in-app content from a creator, according to a new report from the company.

Facebook adds AI-powered updates to Marketplace – New features include artificial intelligence suggestions for listing summaries, prepaid shipping labels and AI-generated profile summaries.

Google Maps turns exploration into a conversation with “Ask Maps” – Ask Maps, a new AI-powered conversational Google Map feature lets users ask get personalized recommendations directly on the map.