Daily Search Forum Recap: May 22, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google announced ads are coming to AI Mode and expanding ads to AI Overviews desktop. Google launched Smart Bidding Exploration for Google Ads. Google Ads announced new video ads format, "generated for you," Image-to-video, AI outpainting, a new Asset Studio, Video management tools…

Source:
Search Engine Roundtable

Bing Double Border Search Box

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.

Source:
Search Engine Roundtable

The SEO Bots That ~140 Million Websites Block the Most

We looked at ~140 million websites to see how often SEO bots were blocked.

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Data & Studies – SEO Blog by Ahrefs

Meta Gains DPC Approval To Use EU User Data for AI Training

Another step forward for Meta’s expanded AI push.

Source:
Social Media Today – Latest News

Google Releases Documents On Using AI Content & AI Search Features

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.

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Search Engine Roundtable

How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]

Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.

Source:
moz (en-US)

Key Social Media Marketing Trends for 2025 [Infographic]

Is it time to refresh your social media marketing approach?

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Social Media Today – Latest News

Unconventional product lessons from Binance, N26, Google, more | Mayur Kamat (CPO at N26, ex-Binance Head of Product)

Daily war rooms, flat-org speed, and career-compounding lessons from ex-Binance Head of Product and N26 CPO Mayur Kamat

Source:
Lenny’s Newsletter

Instagram Adds New DM Options, Including Voice Clip Transcription

Also, longer audio messages for all users.

Source:
Social Media Today – Latest News

WhatsApp Brings Voice Chat to All Groups

Like Clubhouse, but with just your friends and/or group members.

Source:
Social Media Today – Latest News

Reddit Expands Dynamic Ads to All Advertisers

The option will help you reach high-intent shoppers in relevant subreddit communities.

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Social Media Today – Latest News

An Overview of Each Platform’s AI Tools for Advertisers

AI tools are driving better response for many advertisers.

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Social Media Today – Latest News

LinkedIn Provides More Ad Engagement Insight in Revenue Attribution Report

Now you’ll be able to better track a specific company’s path to purchase.

Source:
Social Media Today – Latest News

Google Ads Announces New AI Tools & Agentic Capabilities

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with this on the backend.

Source:
Search Engine Roundtable

Google Ads New Smart Bidding Exploration

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade."

Source:
Search Engine Roundtable

Google AI Mode & AI Overviews Desktop Gets Ads

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google’s Vidhya Srinivasan said at Google Marketing Live, "we’re expanding ads in AI Overviews to desktop, and bringing ads to AI Mode to create new opportunities for our customers."

Source:
Search Engine Roundtable

SEO & Content Marketing Strategist ~ Flow Agency ~ 55 to 60k EUR ~ Remote (UK/WW)

We are Flow Agency,  a remote-native B2B marketing agency. We have built our agency around the principles of flow – that illusive state of being in the zone where we feel our best and perform our best.    Is this you? You have been in the trenches, did the hard work and have years of […]

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SEO Agency Jobs – SEOjobs.com

SEO Strategist ~ RYNO Strategic Solutions ~ $60-65k ~ Remote (US)

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. […]

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SEO Agency Jobs – SEOjobs.com

Sr. SEO Specialist ~ Digital Waffle ~ Up to £60k ~ Hybrid (London, UK)

Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned Senior SEO Specialist.In this role, you’ll be responsible for designing and executing world-class SEO strategies, including technical, on-page, and off-page optimisation. You’ll manage SEO tools (e.g., Google Search Console, SEMrush) and provide clear, insightful reports to clients. Salary – Up to […]

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SEO Agency Jobs – SEOjobs.com

SEO Manager ~ Prism Digital ~ £40-45k ~ Remote (UK)

SEO Manager | Ahrefs, SEMrush, GSC | Own the SEO Strategy for a Tech-for-Good Brand Fully remote working in the UK £40,000–£45,000 salary Ready to lead SEO in-house for the first time at a fast-growing tech company that’s B-Corp certified and a proud member of 1% for the Planet? Our client is a market-leading cloud […]

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SEO Agency Jobs – SEOjobs.com